Ubiquitous high-speed Internet will make ‘multi-subscription’ homes common

By Jim O'Neill on Jan 15 2014 at 8:00 AM

Multiple subscriptions for premium video content in households will increasingly become the norm as more consumers add supplemental services to their pay-TV subscriptions, new research suggests. 

Deloitte predicts that this year more than 50 million homes will have multiple subscriptions, a traditional pay-TV platform, and an additional SVOD service through their pay-TV service. More than 10 million additional homes will add services through broadband providers.

The declining price of HDMI dongles will further stimulate the market for multiple services as it becomes easier to connect televisions to the Internet. An estimated 20 million to 30 million of the devices are expected to ship in 2014.

Deloitte points out that the ubiquitous nature of the Internet and high-speed broadband is diluting the concentration of content creation and ownership. That likely will result in more content owners going directly to end-users rather than going through platform owners, creating a new market for them and for companies that deliver content.

But the real increase in multi-subscription homes will come as content owners - like WWE and HBOGo – make their content available directly to subscribers, Deloitte predicts. It expects that 20% of homes in select markets will have three or more subscriptions by 2015 as broadband speeds increase.

The entire report is available here.

Posted in: 


Demand for bandwidth, OTT video spurs FTTH investment in LatAm
LatAM, Broadband, OTT
Demand for bandwidth, OTT video spurs FTTH investment in LatAm
Jan 03 2017 1:45 PM

Growing consumer spending power and affordable multiplay service bundle are fueling the adoption of prepaid satellite pay-TV services (DTH) in Latin America, especially among consumers who previously were not able to afford service offerings.

That new class of subscribers, in turn, is influencing operators to invest in expanded networks, especially fiber-to the-home (FTTH).

Cable operators in EU see revenue gains, subscriber losses
EMEA, Broadband, Operators
Cable operators in EU see revenue gains, subscriber losses
Dec 19 2016 12:15 PM

Despite increasing competition from over-the-top players and from satellite providers, and declining subscriber numbers, the cable industry in the European Union has continued to grow with gross cable revenues topping €22.4 billion ($23.34 billion) in 2015, a 5.7% increase year-over-year.

More than half of cable revenues in 2015 (53%) came from Internet and phone services, according to a report from IHS Markit, with Internet revenues up nearly 10% to €7.2 billion.

EMEA, Broadband, Mobile
UK plans aggressive spend to upgrade broadband, wireless networks by 2020-21
Nov 23 2016 10:30 AM

The U.K. government is planning to spend more than $1.24 billion (£1.0 billion) to modernize the country’s digital infrastructure with the goal of full-fiber broadband and 5G wireless technology nationwide by 2020-21.

OTT, Broadband
ISP Cogent calls OTT ecosystem’s long-term winner
Nov 23 2016 9:00 AM

Count Internet Service Provider (ISP) Cogent as one of the video service providers that believe over-the-top delivery will be the long-term winner in the battle for eyeballs because “it’s cheaper, it is affordable, it is time shiftable and it allows you a much greater choice in content.”