Twitter buckles up, gets ready to roll with 1st streamed NFL game

By Jim O'Neill on Sep 15 2016 at 10:00 AM
Twitter buckles up, gets ready to roll with 1st streamed NFL game

Planning to watch NFL Thursday Night Football on Twitter? You may actually be able to see the game now that Twitter has rolled out a new app that lets you watch on the big screen… assuming you have an Apple TV, Amazon Fire TV or Microsoft Xbox One connected to said screen.

The company rolled out the free app this week as it prepares to stream the first of its 10 scheduled Thursday night games, starting with the N.Y. Jets and the Buffalo Bills

Twitter also has deals in place to stream live video from Bloomberg News, Campus Insiders, news start-up Cheddar, MLB Advanced Media, the National Basketball Association and Pac-12 Networks.

In a video conference streamed Thursday to attendees at Dmexco in Germany, Twitter CEO Jack Dorsey said the NFL Thursday Night games are the start of what he called a “disciplined approach" to bring real-time news and event content to Twitter and, hopefully, to draw new users to the social media site, too.

"Every Thursday night, we see a ton of activity around tweets and people having a conversation about what they're seeing on the game and commentary and the meeting of people based around that interest," Dorsey said, adding that in addition to NFL content the service would like to see more local content, like NCAA football and basketball games.

"We have a really strong plan ahead of us—I think what gives me the most confidence is we're innovating at our core," Dorsey said.

During the talk, WPP CEO Martin Sorrell said the agency would spend $350 million on Twitter for its clients, $200 million more than in 2014.

Twitter is paying the NFL about $1 million per game and is partnering with the league to sell advertising.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

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