Turner launches TV Everywhere initiative in Latin America

By Jim O'Neill on Sep 23 2014 at 11:15 AM

Turner Broadcasting Systems, which has been planning a TV Everywhere initiative in Latin America since 2011, this week launched its TNT, Cartoon Network and Space channels in a handful of countries in the region, keeping to an updated schedule it set in June.

The company said it would launch initially with on-demand content. Live streaming, Turner said, would be added based on regulatory approval in each country.

Content will be available to authenticated subscribers of select pay-TV operators in Argentina, Brazil, Mexico, Peru, Colombia, Venezuela, Ecuador and Chile.

Users will be able to access content on computers and on Android and iOS tablets and smartphones, the company said. More devices could be added after the services become operational.

Turner said it plans to eventually deploy al of its channels to the entire region.

"In Latin America we know that Turner's TV Everywhere experience will transform the consumption habits of our audience," said Whit Richardson, executive VP of distribution sales and marketing of TBS Latin America, adding that the TVE product is robust and able to “provide our users with a superior entertainment experience.”

Turner said it planned to measure what content is viewed most and the time spent on each piece of content, the number of daily visits for each user, the most commonly used devices and interaction with social networks while watching programming on demand, among other measurements.

Content owners and aggregators see Latin America as fertile ground for online video and OTT growth.

Google Play Movies has expanded its offering in Latin America, and Netflix has experienced huge growth in the region since launching in 2011.

A recent report said that 95% of Latin American households will be digital by 2020, up from just 50% today, and the UN Broadband Commission this week released a report saying that by the end of this year, three-quarters of the expected 6.9 billion mobile phone subscriptions worldwide would be in developing nations.

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