The Top 5 Online Video Trends of 2011

By Greg Franzese on Dec 27 2011 at 8:00 AM

Consumption of online video continues to grow at an incredible pace, with more content streamed to more connected screens than ever before. YouTube alone had more than 1 billion plays in 2011. The big picture for cable operators, broadcasters, networks and other media companies reveals record growth fueled by increased demand for online content, more hardware and an “always on” mobile broadband landscape. 

Here are VideoMind’s top 5 online video trends in 2011.

5. Make That TV To Go

2011 was the year that TV Everywhere went from buzzword to strategy, after tablet sales exploded. Amazon has already sold more than 3 million Kindle Fires, and Apple moved over 25 million iPads this year. Tablets are built for watching video. Our Video Index Report found, for instance, that tablet viewers “averaged nearly 30 percent more viewing time per play than those who watched on desktops... and they completed videos at double the desktop rate.”

Media companies know that TV today is more than just the living room. HBO GO debuted its iPad app this year, and Netflix redesigned its Apple tablet interface. 2011 gave us more ways to take our favorite movies, sports and TV shows with us. 


Over the Top (OTT) solutions gained popularity in 2011. From Roku to Boxee to GoogleTV, more people are getting their content from boxes that aren’t hooked up to cable. 

Video game consoles, in particular, are increasingly used to stream online video. Nielsen recently released a study that found video streaming from game consoles jumped nearly 50% percent from 2010. This data is in line with our own research, which found that viewers were also more engaged when watching on a game console or connected TV device, like Roku or Google TV. 

There will be over half a billion connected TVs out there by 2015, so expect even more online content to appear on our big screens.

3. Cord Cutting

This year 4.5 million Americans will cut their cable cord, up from 2.5 million in 2010. We took a look at the demographics of cord cutting and found that a lot of these cable cutters are young, educated and employed. Like overall online video stats, the number of cord cutters will continue to grow in the coming years. Whether the underlying causes are a tough economy or increased online video options like Hulu and Netflix, cord cutting is a trend that gained momentum in 2011. Smart media companies will find ways to get their content to these viewers through online channels. 

2. Social. Media.

2011 was the year that content went social. Miramax launched a Facebook app, which let fans like Pulp Fiction in a whole new way. Warner Brothers also put its movies on the leading social network. The U.S. Congress even passed legislation that will pave the way for Netflix to stream content on Facebook. Theater ticket sales may be down, but huge new revenue opportunities appeared this year. In fact, studies show that viewers are watching more TV and online video than ever before. 

1. Original Online Content (That Doesn’t Involve Cats)

In the early days of online video, it seemed that all content revolved around cats and babies. But just as vaudeville gave way to the cinema, user generated video is giving way to professionally produced content. Indeed, we may be witnessing the end of an entertainment era, as Netflix and other streaming video services move into producing original programs. From cult-comedy “Arrested Development” finding new life on Netflix, to YouTube betting big on a channel-forward site redesign that’s chock full of original content, online video is increasingly broadcast quality. 

Did we miss any major media trends here? Sure, sure, there was that whole Qwikster thing. But any others? Let us know in the comments. 


Netflix app now No. 2 mobile video app, following YouTube, in the Netherlands
EMEA, Mobile, Online Video
Netflix app now No. 2 mobile video app, following YouTube, in the Netherlands
Nov 24 2015 5:15 AM

Netflix has become a mainstay of Dutch smartphone users with more than 1.7 million consumers installing the SVOD company's app on their smartphones, a new report said.

Telecompaper said Netflix now is as popular as Dutch public broadcaster NPO, and trails only YouTube – which has 6 million app downloads as the Netherlands most popular video app.

thePlatform realigns under Comcast Wholesale
OTT, Online Video
thePlatform realigns under Comcast Wholesale
Oct 13 2015 7:30 AM

One-time startup thePlatform, was acquired by Comcast in 2006 from founder Ian Blaine; it's been operating as a standalone unit since, but, no more. The company said it is now under the guidance of Comcast Wholesale.

Marty Roberts, co-CEO of the company for a little more than the past year, has left the Seattle-based online video platform and Jamie Millar, who served with Roberts as co-CEO, now will report to Comcast Wholesale SVP and GM Matt McConnell.

LatAm OTT revenues, subscribers expected to more than triple by 2018
LatAM, SVOD, Online Video
LatAm OTT revenues, subscribers expected to more than triple by 2018
Sep 21 2015 5:45 AM

Latin America’s crowded OTT market is expected to generate $1.84 billion in revenue by 2018, up 262% from $509.2 million in 2014.

Researcher Dataxis looked at transactional video one demand (TVOD) as well as subscription (SVOD) and download to own (DTO) service revenues in Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.

Currently, nearly 90 services operate in the region.

UHD, Online Video
Industry alliance targets new royalty-free, open source 4K codec
Sep 01 2015 9:15 AM

Looking to get the jump on developing an open-source, royalty-free codec specification that will easily handle 4K content, a Who’s Who of Internet companies -- including Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix – have announced as founding members of the Alliance for Open Media (AOMedia).

The seven say the group wants to deliver an open, royalty-free and interoperable solution for the next-gen of video delivery.