Global programmatic advertising spending could grow at a CAGR of 20.56% during the period 2016-2020, as rising disposable income and Internet penetration in APAC and South America fuel two of the fastest growing markets for programmatic advertising, according to the report from Research and Markets.
The study said increased use of the Internet generates significant data, making it easier to identify target audience.
It points out that major players, including YouTube, Amazon and Yahoo, have realized the value in the advertising technique and invested heavily in the market.
According to the report, Global Programmatic Advertising Spending Market 2016-2020, the global video advertising market has shifted its advertising platform from traditional mediums to newer platforms like mobile devices and websites. As a result, brands are trying to connect with their audience on a more personal level through programmatic video advertising.
Still, lack of available premium inventory restricts brands from spending heavily on programmatic video advertising.
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