Streaming Apps Land on Apple TV and iPad

By Greg Franzese on Aug 02 2012 at 9:00 AM

It's been a big streaming week for Apple. First, Hulu Plus landed on the Apple TV platform. Then, Amazon Instant arrived on the iPad

Up until now, owners of Apple's set-top box who are also Hulu Plus subscribers haven't been able to watch content from the streaming service on a large screen. While this is exciting news, users will still face some obstacles. The licensing agreements for some shows restrict users to view such content from a Web browser. This means many shows still can't be watched on a television set. Not to mention, a number of shows are also plagued by a time delay of up to 30 days after their initial airing on television.
 
Already a great device for watching online video, the iPad viewing experience just got even better with the new Amazon Instant app, which lets users stream videos from its library of more than 20,000 titles.
 
"A key objective is to sell more stuff, whether physical or digital. The way we do that is by looking at what problems customers have that we can solve," said Bill Carr, vice president of digital music and video at Amazon.
 
This was a key strategy for Amazon with its tablet, the Kindle Fire. The hardware was sold at a low price point to entice customers, but the company's strategy was to sell content -- books, movies, TV shows and music -- within its closed ecosystem.
 
Apple dominates tablet video viewing, and the addition of Amazon Instant will only mean more premium content for people to watch at home or on the go.
Posted in: 

READ THESE NEXT

EMEA, Online Video
RTL creates new unit for online video expansion, focusing on No. America
Jun 08 2015 1:30 PM

Looking to leverage the growing audience for online video, European broadcaster RTL Group is creating a new division within the company called “the “RTL Digital Hub,” which will have a large part of its focus on North America.

Ad Technology, Online Video, EMEA
Publisher angst around ad-blocking software deepens as broadcasters lose another suit
Jun 08 2015 1:15 PM

Ad blocking has become a growing problem, with some European publishers seeing more than one-third of their ads being blocked.

Dublin-based PageFair, which advises publishers how many visitors are blocking their ads, said more than one-third (33.7) of all ads directed at Polish viewers are blocked, with Argentina (33.5), Sweden (33.4%), Finland (32.2%) and Germany (30.4%) following.

ooyala customer success online video
Cloud TV, Online Video, people
[Video] Inside Ooyala: Ed Hejtmanek on the true meaning of customer success
Jun 05 2015 10:45 AM

Inside Ooyala goes behind the scenes to see and hear from the people helping power some of the most innovative video experiences around the globe. In this edition, customer success manager Edward Hejtmanek talks about what customer success - an evolution of the classic notion of "customer support" - really means when the rubber hits the road.

Losses in linear TV audience accelerates with another double-digit dip
SVOD, Online Video, Pay TV
Losses in linear TV audience accelerates with another double-digit dip
May 19 2015 7:00 AM

Linear TV viewing saw a double-digit audience dip for the week of May 4-11, the fifth straight week that viewership dropped by 10% or more. The Bernstein Research audience tracker said year-over-year viewership for the week slipped 11%, according to the researcher.

The biggest hit was a whopping 22% audience drop for Kids cable network viewership from a year ago, with non-children’s viewing down 11% and broadcast networks off 10%.