Streaming Apps Land on Apple TV and iPad

By on Aug 02 2012 at 9:00 AM

It's been a big streaming week for Apple. First, Hulu Plus landed on the Apple TV platform. Then, Amazon Instant arrived on the iPad

Up until now, owners of Apple's set-top box who are also Hulu Plus subscribers haven't been able to watch content from the streaming service on a large screen. While this is exciting news, users will still face some obstacles. The licensing agreements for some shows restrict users to view such content from a Web browser. This means many shows still can't be watched on a television set. Not to mention, a number of shows are also plagued by a time delay of up to 30 days after their initial airing on television.
 
Already a great device for watching online video, the iPad viewing experience just got even better with the new Amazon Instant app, which lets users stream videos from its library of more than 20,000 titles.
 
"A key objective is to sell more stuff, whether physical or digital. The way we do that is by looking at what problems customers have that we can solve," said Bill Carr, vice president of digital music and video at Amazon.
 
This was a key strategy for Amazon with its tablet, the Kindle Fire. The hardware was sold at a low price point to entice customers, but the company's strategy was to sell content -- books, movies, TV shows and music -- within its closed ecosystem.
 
Apple dominates tablet video viewing, and the addition of Amazon Instant will only mean more premium content for people to watch at home or on the go.
Posted in: 

READ THESE NEXT

NAB: It’s a wrap until 2017
NAB, Broadcaster, Online Video
NAB: It’s a wrap until 2017
Apr 25 2016 9:45 AM

Last week’s NAB was, as always, loaded with new ideas and toys (although drones, I suppose, are getting to be old hat). The South Upper and Lower Halls remains the nexus for new technology relating to all things over-the-top, with a number of new entrants eating up whatever available space remains.

Here are some observations from my time in Las Vegas:

Turner leads $15M funding round for Mashable’s push into TV
Online Video, Content
Turner leads $15M funding round for Mashable’s push into TV
Mar 31 2016 2:00 PM

Digital publisher Mashable has gotten its second major infusion of capital in the past year, this time from Turner Broadcasting, which led a $15 million dollar round for the online news site as it continues pushing its efforts to expand its video offerings and break into TV.

Turner Warner Investments last year led a $17 million round for Mashable.

Mashable partnering with Bravo Media to develop four short-form video series
Content, Online Video
Mashable partnering with Bravo Media to develop four short-form video series
Mar 18 2016 5:00 AM

As the importance of originals continues to grow for SVOD players like Netflix and Amazon, other arms of the digital media industry also have begun to dip their toes in the original content pool, including media company Mashable, which this week announced it would work with Bravo Media to develop a slate of new digital series.

Australians watch more online, less broadcast TV as market begins to turn
APAC, Research, Online Video
Streaming taking bigger bite of Australians’ TV viewing; broadcast viewing down
Mar 08 2016 5:30 PM

The online video boom is still in its early stages in Australia, but streaming video already has begun to cut into the time consumers spend watching broadcast television, while also seeing huge gains in the amount of time video was watched on smartphones and tablets.