Up until now, owners of Apple's set-top box who are also Hulu Plus subscribers haven't been able to watch content from the streaming service on a large screen. While this is exciting news, users will still face some obstacles. The licensing agreements for some shows restrict users to view such content from a Web browser. This means many shows still can't be watched on a television set. Not to mention, a number of shows are also plagued by a time delay of up to 30 days after their initial airing on television.
Already a great device for watching online video, the iPad viewing experience just got even better with the new Amazon Instant app, which lets users stream videos from its library of more than 20,000 titles.
"A key objective is to sell more stuff, whether physical or digital. The way we do that is by looking at what problems customers have that we can solve," said Bill Carr, vice president of digital music and video at Amazon.
This was a key strategy for Amazon with its tablet, the Kindle Fire. The hardware was sold at a low price point to entice customers, but the company's strategy was to sell content -- books, movies, TV shows and music -- within its closed ecosystem.
Apple dominates tablet video viewing, and the addition of Amazon Instant will only mean more premium content for people to watch at home or on the go.