Ooyala’s new State of the Media Industry 2017 report shows that data-driven video has officially become the beating heart of the digital age.
Media platforms are morphing, monetization methods are converging, technologies are advancing, and audience options are expanding. Each change is creating new data points that are producing industry-first insights.
Powered by data and fueled by growing revenues, video continues to drive digital media forward at a furious pace. Publishers are finding new ways to deliver more engaging video content and recognize greater returns. It’s the surest path to success today.
Consider these numbers:
• U.K. adults will watch nearly 1 hour of digital video a day in 2017
• Live video streaming on mobile is expected to rise 39X by 2021
• 36% of publishers now create virtual reality or augmented reality video
• U.S. ad spending on instream digital video is expected to rise by nearly 20% in 2017
Media brands are using data-driven video to build new business models every day. Those who recognize this and invest in it today will be best positioned for the changes that are already on their way from consumers, advertisers, content producers, technologists and the industry at large.
There’s much more news ― from artificial intelligence to ad blocking to analytics ― in this annual look at how video is impacting the media industry.
For more insights, download the report here.