StarHub adds DreamWorks Animation, on-demand to pay-TV and OTT offering

By Jim O'Neill on Feb 25 2016 at 7:45 AM
StarHub adds DreamWorks Animation, on-demand to pay-TV and OTT offering

DreamWorks Animation has added another partner in APAC, Singapore operator StarHub is adding the DWA channel to its pay-TV service and its on-demand option.

DWA last year deployed in Thailand and Malaysia.

The DreamWorks Channel is set to launch March 3, and will be available in HD and include English and Mandarin language options.

DWA’s stalwart series Dragons: Race to the Edge, from the How to Train Your Dragon franchise, and DWA’s original series Dinotrux are included in the deal.

DWA plans a raft of original content for the new channel, including All Hail King Julien, The Adventures of Puss in Boots, Dawn of the Croods, The Mr. Peabody & Sherman Show, as well as special shorts Kung Fu Panda: Secrets of the Furious Five and Secrets of the Masters to mark the release of Kung Fu Panda 3, which opens in Singapore on 10 March.

The channel will also present a daily morning preschool block, DreamWorks Junior, featuring such favorites as Raa Raa The Noisy Lion and Guess with Jess.

StarHub is offering a free preview of the channel to existing customers from launch to 20 March.

The channel and on-demand service will be available for subscription under StarHub TV’s Supreme Box Office Pack for SGD 28.90/mo. (USD 20.60) and the DreamWorks Pack for SGD 8.56/mo. (USD 6.10).

Existing Supreme Box Office Pack customers will have access to both channels at no additional cost. Both channels will also be accessible via the Go Premium pack for SGD 9.95/mo. (USD 7.09) on StarHub Go, StarHub’s online streaming service delivered on demand, OTT, and on any device.

Singapore’s a market trending up… and to OTT

Netflix launched in Singapore earlier this year, offering its service for SGD 10.98 (USD 7.67), less than it charges elsewhere.

The company sees the market as an attractive one with 87% of households having broadband Internet access. Residential wired broadband subscribers number more than 1.37 million and some 4.04 million consumers have access to a 3G mobile network.

Regionally, pay-TV revenues in APAC are expected to pass SGD 57.80 (USD 41.2) billion by 2020, with household penetration increasing to 70%.

But that growth could be challenged as more OTT services – like SingTel’s Hooq – enter the market in coming quarters, offering more choice, flexibility and ease of use to consumers.

Stay tuned.

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