To some people, cutting the cord is a no brainer. With the economic slump, many have made due with Netflix, Hulu, among a bevy of other services.
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Pay-TV service penetration in Latin America and the Caribbean has reached 57%, according to a new report, with Argentina having more than 87% or its TV homes subscribed to a service, the most in the region.
The report, from the Organización de Telecomunicaciones de Iberoamérica (OTI), found that Puerto Rico has the next highest pay-TV penetration in the region (68%), followed by Uruguay (61%), Mexico (57%) and Costa Rica (54%).
Brazil’s pay-TV subscriber numbers grew Q/Q during the third quarter by 47,000, the first gains the sector has shown in at least seven quarter. And, although those numbers represent a decrease of 558,000 (almost 3%) from a year ago, the slight upward tick is, hopefully, a sign of things to come.
Brazil’s 18.96 million pay-TV subscribers makes it the second-largest in Latin America, behind only Mexico.
Revenues for the Mexican pay-TV industry were up nearly 23% year-over-year in Q3, increasing to $953 million. Much of that growth is attributable to continued subscriber growth in the country as operators bundle services to decrease churn and increase customer loyalty.
But pay-TV operators are also rolling out inexpensive content packages and, perhaps more importantly, making it easy to access video-on-demand services and OTT.
Pay-TV subscription declines continued at a record pace, with the industry losing an estimated 430,000 subscribers in the third quarter, bring the loss for the first 9 months of the year to 1.3 million, the most ever for the first nine months of the year.
Research firm SNL Kagan said the Q3 loss was higher than a year ago, with the telco segment hit the hardest, fueled by AT&T’s continued move to satellite delivery via DirecTV from its legacy U-verse IPTV product.