To some people, cutting the cord is a no brainer. With the economic slump, many have made due with Netflix, Hulu, among a bevy of other services.
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OTT video viewers may be just about as fickle as traditional TV viewers, with roughly 19% churning some of their SVOD services during the past 12 months, which is down from 20% a year ago, according to a new report.
Could this be the start of the Great Cable Channel Recession? Maybe. Esquire Network, the joint venture between NBCUniversal and Hearst that began in 2013, today announced that it’s going to the promised land – OTT – later this year.
The channel was the victim of the continued erosion of the pay-TV audience, especially male Millennials, the Esquire Network’s primary audience.
Viewing time of live TV continued to decline in Q3, albeit by only a minute in from a year ago, as viewers increasingly tune in to time-shifted TV and online video.
Nielsen said live TV viewing per day slipped to four hours and six minutes in the third quarter, a minute less than in Q3 2015, and a much smaller decrease than the six-minute drop between Q3 2014 and Q3 2015.
The extra minute went to DVR viewing, which increased to 29 minutes from 28 minutes.
New research says worldwide set-top box shipments will increase slightly this year to 273 million from 269 million in 2015.
In addition to the growth of satellite units, cable shipments are also expected to increase modestly. DTT and IP STB demand remains relatively flat, according to researcher SNL Kagan in its annual look at the STB market.