Social media is not just talking about TV anymore—they’re making it now, too

By Paula Minardi on Dec 23 2014 at 4:45 AM

Facebook is getting into the TV business, working with HLN on a new series pilot to air in 2015, Variety reported. Although the format is yet to be determined, the series will look to the social media juggernaut to uncover and share stories of interest that are bubbling up across the zeitgeist.

Undoubtedly, the show will leverage the vast amounts of user data Facebook collects to mine the platform for content appealing to millennial audiences, and to encourage further engagement.

As The Hollywood Reporter noted earlier this year, HLN has been looking to rebrand itself for the “social media generation”—away from the shadow of CNN and its ilk (and the traditional A25-54 core cable news audience)—and toward a more youthful demographic digitally-engaged in social media referrals, trending topics and real-time conversations as their main sources of news.

Expect to see more programming built on the back of data insights in the future, as networks seek to hone show development in sync with target audiences looking for more timely, relevant and personalized content on all screens.

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