Smart TVs push for lead as primary streaming device in US homes

By Jim O'Neill on Sep 27 2016 at 2:45 PM
Smart TVs push for lead as primary streaming device in US homes

Nearly three-quarters (73%) of U.S. broadband households have at least one in-home entertainment device connected to the Internet, up from 62% at the start of 2015, a new study says.

Smart TVs are on track to unseat gaming consoles as the primary video streaming device in homes, according to Parks Associates’ report, Streaming Media Devices: Trends and Innovation.

"People aren't buying TVs solely for the smart functionality but within the standard replacement cycle, and those new TVs are likely to be smart,” said Barbara Kraus, Director of Research, Parks. “New owners of smart TVs will try out the smart functionality in the new TV and continue to use it if it meets expectations."

About a third (32%) of broadband households that connect at least one streaming device to the Internet using a gaming console as their primary streaming device. Smart TVs are second at 28%.

Consumers are also using mobile screens for streaming. A quarter (25%) of U.S. broadband HH use a tablet to access online video content and 20% use a smartphone.

Parks said that in Q1 2016, smart TV ownership grew to 45% of all U.S. broadband households.

Stay tuned.

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