The Berrics has the most awarded skateboard site in the world. In 2007, professional skateboarders Steve Berra and Eric Koston opened a massive skateboard park in an industrial area near downtown Los Angeles. They named this first-of-its-kind park after themselves (BERa + eRIC) and it’s been a mecca for avid skateboarders ever since. On TheBerrics.com, fans can watch a steady stream of skateboarding videos: from trick feats to skater profiles, to original series and just about everything in between. If it’s interesting to their legion of skateboard followers, there’s a video for it.
What’s next? If you’re TheBerrics.com, the answer is adding live video and shareable content with Ooyala to maximize engagement. Our new case study shows how The Berrics:
• Streams its annual Battle of the Berrics competition via Ooyala Live
• Optimizes viral content strategies with Ooyala IQ
Ooyala helped their team gain the largest Battle of the Berrics audience to date (a 150% increase in viewership from the previous year) and more engagement with the site’s target audience of skate fans everywhere.
Find out how by downloading the full case study here.