Over 100 million people watch online video on an Ooyala-powered video player every single month. Our proprietary analytics system collects, processes and reports viewership engagement data on a real-time basis. Armed with this information, publishers can better target ads, create more engaging content and strike profitable distribution deals.
An added plus: in the aggregate, the data become really interesting. For example, we looked at viewership numbers for over one million U.S. viewers and found that, on average, consumers watch around 40% more video on a tablet than on a mobile device. We also found that Android users watch dramatically less video than iPad users. Although Android currently represents about 25% of the US tablet market, it accounts for just 3% of all video viewed on tablets.
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