Size Matters: Consumers Watch 40% More Video on Tablets

By Bismarck Lepe on Sep 16 2011 at 9:00 AM

Over 100 million people watch online video on an Ooyala-powered video player every single month. Our proprietary analytics system collects, processes and reports viewership engagement data on a real-time basis. Armed with this information, publishers can better target ads, create more engaging content and strike profitable distribution deals.  

An added plus: in the aggregate, the data become really interesting. For example, we looked at viewership numbers for over one million U.S. viewers and found that, on average, consumers watch around 40% more video on a tablet than on a mobile device. We also found that Android users watch dramatically less video than iPad users. Although Android currently represents about 25% of the US tablet market, it accounts for just 3% of all video viewed on tablets.

Infographic: Android vs. iOS tablet video consumption

If you’d like to find more information, just let us know.

Android vs. iPad Viewership
Hours of Online Video Watched per Week
Tablet vs. Mobile Users: Engagement

READ THESE NEXT

Nielsen close to collecting out-of-home viewing data, sorta
Analytics, Live sports, Advertising
Nielsen close to collecting out-of-home viewing data, sorta
Oct 25 2016 5:15 AM

Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.

IBC notes: Programmatic, big data seen as key to industry growth
Analytics, Programmatic, EMEA
IBC panel: Programmatic, big data seen as key to industry growth
Sep 09 2016 1:45 PM

Programmatic advertising based on data that helps drive personalization is destined to be increasingly adopted as content owners look for ways to better monetize their assets.

Publishers say smartphone, tablet traffic up last year, worry about ad blocking
EMEA, Analytics, Ad Technology, Mobile
Publishers say smartphone, tablet traffic up last year, worry about ad blocking
Sep 07 2016 5:30 AM

Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to be an important part of their business.