Germany’s hot OTT market has seen its first major casualty: Vivendi is shuttering its Watchever SVOD service at the end of the year, citing heavy competition, with losses reported in excess of 66 million euros ($72.6 million).
Watchever, which initially was billed as a Netflix competitor, never managed to really get out of the ground clutter. The French media company launched Watchever in January 2013 and reinvented the site with a makeover last year but had one of the smallest audiences among Germany’s top OTT players at just 2.3% of the market, behind Netflix, Maxdome, Googleplay, Amazon Instant Video and several other local players.
French newspaper Les Echos said Vivendi would keep its France-based development team as it continued to look to expand its CanalPlay SVOD service to rival Netflix, potentially on a global scale.
The German OTT market has become increasingly crowded as content owners, broadcasters and pay-TV operators look to take part in the rapid evolution on the marketplace toward IP-based devilvery. To survive -- and thrive -- during such a disruption it's critical to understand your audience, the content they want to watch and what deveices they're using, underscoring the importance of solid business intelligence.
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