Report: Vivendi’s Watchever SVOD service slated to close by end of year

By Jim O'Neill on Jul 22 2016 at 8:15 AM
Report: Vivendi’s Watchever SVOD service slated to close by end of year

Germany’s hot OTT market has seen its first major casualty: Vivendi is shuttering its Watchever SVOD service at the end of the year, citing heavy competition, with losses reported in excess of 66 million euros ($72.6 million).

Watchever, which initially was billed as a Netflix competitor, never managed to really get out of the ground clutterThe French media company launched Watchever in January 2013 and reinvented the site with a makeover last year but had one of the smallest audiences among Germany’s top OTT players at just 2.3% of the market, behind Netflix, Maxdome, Googleplay, Amazon Instant Video and several other local players.

French newspaper Les Echos said Vivendi would keep its France-based development team as it continued to look to expand its CanalPlay SVOD service to rival Netflix, potentially on a global scale. 

The German OTT market has become increasingly crowded as content owners, broadcasters and pay-TV operators look to take part in the rapid evolution on the marketplace toward IP-based devilvery. To survive -- and thrive -- during such a disruption it's critical to understand your audience, the content they want to watch and what deveices they're using, underscoring the importance of solid business intelligence.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

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