A new report says consumers in the U.S. now spend more than 50 hours a week using a "screen" -- a television, personal computer, tablet, or mobile phone – and posits that, increasingly, time spent on smartphones is driving that growth.
The report, from The Diffusion Group, said per-capita use of smartphones now stands at 8.6 hours a week, greater than the total amount of time consumers spend watching Broadband video (8.2 hours/week). Ooyala's Global Video Index has reported ongoing growth in the total time spent on mobile devices, too, with its Q1 2016 iteration finding that mobile video views made up nearly half of all online video views.
Social networking now comprises four hours of weekly screen time, of which 63% is spent using services like Instagram (2.5 hours/week). The overlap between smartphone and social network use is quite significant, which has led a number of companies to test the viability of social-mobile networks for video delivery. While social mobile video currently accounts for just 0.13 hours of weekly screen time, TDG said it expects massive expansion in the space during the next decade, growing to 7.4 billion daily viewing minutes by 2025, up from 684 million daily viewing minutes in 2016, or, 43% of total smartphone video viewing compared to 17% today.
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