Report: Pay-TV, SVOD set for strong growth in German-speaking Europe

By Jim O'Neill on Jul 25 2016 at 10:45 AM

German pay-TV and SVOD revenues are forecast to increase as much as 11% to $2.78 billion euros ($3.08 billion) in 2016 and revenues in German-speaking territories (Germany, Austria and Switzerland) to almost 3 billion euros ($3.29 billion) as it gains traction with viewers in German-speaking territories and offers more programming than traditional broadcast television.

A report from VPRT – Pay TV in Germany 2016 – said subscriber growth of 6% put the number of subscribers at 7.4 million in Germany and 8.2 million across German-speaking territories (Germany, Austria and Switzerland) in 2015, and forecast those numbers to increase to 7.8 million and 8.7 million respectively this year.

Since the report was launched in 2012, revenues have increased more than 30%.

SVOD services also have helped to drive growth in revenue, usage and the number of available programs, said the report.

Content – including many new originals – also has seen significant growth because of pay-TV and SVOD uptake. In Germany, some 105 channels are available, of which 16 are documentary channels, 9 children´s programs, 16 music stations, 21 sports channels and 43 entertainment programs.

Subscriber numbers, meanwhile, also are expected to increase in 2016, reaching 7.8 million subscribers in Germany and 8.7 in Germany, Austria and Switzerland.

The average monthly reach for pay-TV programs in Germany amounted to 11.73 million pay-TV viewers per month in 2015 (compared to 10.31 million in 2014) and 12.42 million TV viewers per month during the first half of 2016.

Germany’s largest pay-TV and SVOD platforms include Sky Germany, Vodafone, UnityMedia KabelBW, Telekom or M7, as well as hybrid platforms like Magine and Zattoo and pure-play SVOD platforms like Amazon, Maxdome, Netflix and Sky Online.

A recent report from Rethink Research also found that the German pay-TV market was in a growth phase, although it said SVOD posed a substantial threat to its future.

Stay tuned.                                                                                      

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