Report: Nearly 187 million Americans viewed online video in June

By Jim O'Neill on Jul 22 2014 at 9:00 AM

New numbers from comScore today on June online video viewing show 186.9 million Americans watched online content videos in June 2014, up from 183 million a year ago.

As usual, Google Sites ranked as the top video content property, with 153.3 million unique viewers. But that’s down from 158.3 million a year ago.

Facebook was second most visited at 91.5 million, compared to 61.6 million a year ago; AOL followed with 67 million, compared to 51 million a year earlier; Yahoo Sites saw 53.2 million visitors, compared to 41.4 million in 2013; VEVO saw 41.7 million visits compared to 49.2 million a year earlier and was the top YouTube channel; and, NDN saw 38.9 million visits compared to 46.6 million in 2013.

Microsoft Sites fell from No. 5 on the list a year ago to No. 9, Viacom, No. 8 last year, Amazon sites, No. 9, and Turner Digital, No. 10, all fell out of the Top 10 last month.

Replacing them in the Top 10 in June were Maker Studios (another YouTube channel at No. 7), Vimeo (No. 8), and Fullscreen (yet another YouTube channel at No. 10).

Among video ad properties, Brightroll Platform ranked No. 1 in video ad reach, serving ads to 49.8% of the total U.S. population in June, down slightly from 50.2% a year ago.

Specific Media had a 40.8% reach, up from 36.7%, AOL saw a 36.7% reach, up from 17.2%, LiveRail was at 35.6%, from 26.3% and Google Sites saw a 34.4% reach, down slightly from 35.5%.

Rounding out the Top 10 ad properties were SpotXchange (32.8%), TubeMogul (32.5%), Q1 Media (28.4%), Tremor Media (27.2%) and YuMe (17.8%).

Follow me on Twitter @JimONeillMedia


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