Report: Mobile video mainstreaming with Millennials

By Jim O'Neill on Dec 15 2016 at 11:00 AM
Report: Mobile video mainstreaming with Millennials

More than 20% of U.S. Millennials watch at least three hours of video each week on the smartphones, with nearly 12% saying they watch more than five hours. And, according to a new report, 53% say they watch at least an hour a week.

Among all consumers, according to the Streaming Video Alliance’s 2016 Mobile Video: Exposed report, 40% watch at least an hour of streaming video on a smartphone each week, with 25% saying they watch more than two hours. Only 5% of Gen X and Baby Boomers watch more than five hours of video on their smartphones each week.

Millennials are also more likely to stream video on their phones through apps (52%) compared to the general population (40%), which most often uses websites.

All consumers tend to watch more video on smartphones at home. But Millennials actually choose watching on smartphones over watching on traditional TVs (46% to 26%).

Among other findings:

Apple iOS remains the dominant mobile operating system through which consumers watch video, while Android is a close second, a finding Ooyala’s Q2 2016 Video Index also reported on.

Despite the growth of premium OTT providers, YouTube is the dominant source for video on mobile phones.

Buffering and data usage are the top frustrations for mobile video watching.

Consumers prefer to watch video over WiFi but will use cellular data to get the content they want when WiFi is not available.

If consumers had access to more data, they would watch more video on mobile, however they do not want to pay for it. 

Stay tuned.

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