A new report contends nearly three-quarters of “core streamers” -- viewers who spend at least 20% of their TV/video viewing time streaming content – consider access to broadcast networks a top features in a TV/video service.
"Broadcast is alive, well, and continues to deliver value in today's fragmented ecosystem," asserted Howard Horowitz, president of Horowitz Research, during Tuesday's Online Video Conference at the NAB Show in Las Vegas.
Quoting data from the firm’s latest research, The Value of Broadcast Content in Today's Multiplatform World, Horowitz said 57% of TV viewers stream at least some of their TV content, up from 15% in 2010.
Still, Horowitz said that, in addition to broadcast TV, core streamers value access to cable entertainment (75%) and a wide variety of channels (74%).
And, he said, ABC, CBS, FOX, and NBC are the networks most-named as "essential" networks by streamers.
Nonetheless, 75% of core streamers who have a multichannel subscription report being interested in replacing it with an Internet-delivered, linear, skinny bundle of only their "essential" networks, at the right price.
"There is no denying that we are in an age of disruption," Horowitz said. "What we see, though, are two trends happening in parallel. Viewers' love of television is growing and, simultaneously, streaming is becoming increasingly commonplace. People are not moving to streaming for the sake of wanting to stream. They are moving to streaming because they want more access to the great content they love, and this is a key opportunity area."
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