Ooyala SVP of Ad Tech Sorosh Tavakoli was in Sydney, Australia, recently, talking about the Australian ad-tech market, the core challenges facing the fast-developing online video market down under and the hot topic of ad blocking.
READ THESE NEXT
Ooyala Flex Expands Metadata Capabilities for Greater Control of Media Production
Sep 15 2017 5:00 PM
Ooyala continues to lead in the field of Media Logistics because we understand how important metadata is to the modern media producer and distributor. If you’re not convinced of that importance, check out our recent whitepaper Metadata: The Future of Video from Concept to Consumer.
Ooyala’s Video Index: Consumers spend more time with long content on all devices
Sep 13 2017 9:45 AM
Well, there was a big surprise in this quarters Global Video Index (Q2 2017, you can download it here): Overall the global growth of viewing on mobile devices stalled, growing less than one percent.
Metadata: new challenger for the title of “king” of the industry
Aug 30 2017 4:45 PM
Metadata — information about all of the elements that make up a piece of video — is now competing to lead the industry into the future. It’s playing an increasingly powerful role in video, alongside the creative and finished product itself.