Ooyala SVP of Ad Tech Sorosh Tavakoli was in Sydney, Australia, recently, talking about the Australian ad-tech market, the core challenges facing the fast-developing online video market down under and the hot topic of ad blocking.
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The future of video advertising is holistic
Apr 18 2017 8:45 AM
Holistic video advertising promises to usher in a whole new era of ad sales.
Ooyala’s new white paper Holistic: The Future of Data-driven Video Advertising Revenues discusses how a holistic approach solves for the growing issue of managing and maximizing sales across both direct-sold and programmatic channels at the same time.
Media logistics clears the roadblocks to video production growth
Feb 21 2017 5:15 PM
Ooyala’s new data brief Removing Growth Barriers Through Media Logistics highlights results from the 2016 Ooyala global video production forums, which included 180 executives in nine cities across the globe.
Build your mobile video site with Facebook Instant Articles
Jan 30 2017 3:00 PM
How often do you get frustrated with a site loading too slow? A little too often?
VAST 4.0 makes viewability tracking easier: Ooyala Pulse SDKs now support 3rd party VAST 4.0 tags
Mar 17 2017 9:45 AM
We're happy to announce that as of today, Ooyala Pulse SDKs support playback for ads served via 3rd party VAST 4.0 tags.