On the Record with Rags Gupta: Ad Tech's Flight to Quality (part 1 of 2)

By Allen Bush on Mar 24 2015 at 12:45 PM

In this edition of On the Record, Videomind caught up with Rags Gupta, general manager of Ooyala EMEA and former chief commercial offiicer of Videoplaza, an Ooyala company and Europe's leading ad tech provider.

In part one of a two-part interview, Rags covers the biggest trends in ad tech in 2014 and looks at some of its biggest challenges and opportunities for 2015 including currency standardization and the industry's "flight to quality."

READ THESE NEXT

online_sports_talk_OTT_sports
Interviews, Sports, Cloud TV, OTT
On the Record with Jonathan Wilner: The state of online sports video
Jul 21 2015 11:30 AM

In this edition of On the Record, Ooyala's Jonathan Wilner, vice president, products and strategic planning, takes time out to discuss one of his favorite topics: sports video. Jonathan talks about what's behind the popularity of online sports content, advantages of online distirbution for leagues, licensing challenges, and of course: curling. 

Rags Gupta Ooyala Videoplaza Ad Tech
Interviews, Ooyala News, Ad Technology, Programmatic
On the Record with Rags Gupta: Ad Tech's Flight to Quality (part 1 of 2)
Mar 24 2015 12:45 PM

In this edition of On the Record, Videomind caught up with Rags Gupta, general manager of Ooyala EMEA and former chief commercial offiicer of Videoplaza, an Ooyala company and Europe's leading ad tech provider.

In part one of a two-part interview, Rags covers the biggest trends in ad tech in 2014 and looks at some of its biggest challenges and opportunities for 2015 including currency standardization and the industry's "flight to quality."

Ooyala News, Interviews
In Ooyala, Telstra sees a partner, not just an acquisition
Aug 18 2014 3:00 PM
SYDNEY - There are many ways a merger or acquisition can play out over time.
 
Partners, Ooyala News, Interviews
Taking soccer broadcasting to the next level
Jul 18 2014 4:30 AM

If you caught any portion of the FIFA World Cup, it's likely you were among the throngs of fans who took advantage of live streams and game highlights on every kind of device. After all, not every country got a national holiday on game day.