Qatar operator Ooredoo (nee Qtel) has launched its new pay-TV service, Ooredoo tv replacing its Mozaic TV, and combining apps, on-demand and live television into a single STB that also includes fiber-delivered 4K/UHD service.
The company said fiber and Wi-Fi are key to delivering the 4K service, the first commercial service of its kind in the region.
Ooredoo tv is a multi-screen service, so customers can use their Ooredoo Wi-Fi to watch content on every screen in the house. Some 260,000 households in Qatar have Ooredoo Fibre. The company has introduced a “Collect & Go” service for all current Mozaic TV and Broadband users, meaning they can visit any Ooredoo Shop and collect the new Ooredoo tv box to take home for self-installation.
Ooredoo tv will offer four packages called “Extras,” including:
Arabia Extra for leading Arabic entertainment;
Asian Extra for sports, movies and news from Asia;
International Extra, which includes sport, family, history, and comedy from around the world; and,
Super Extra, which will combine all three packages in one.
Ooredoo tv comes packaged as a triple play, with a 10 Mbps Broadband and access to landline bundled with content packages.
Subscribers also be able to access Ooredoo’s Movies-on-Demand library, and have unlimited access to ABC Studios and Disney, as well as catch-up TV, start, pause, fast forward and rewind.
The new TV service empowers viewers to launch applications on-screen, providing them with unrivalled access to unlimited sources of content.
The service has no upfront charges, no equipment costs and no ongoing contracts.
“Ooredoo tv will deliver more power, more choice and a smoother experience for customers and deploy the full strength of the Ooredoo Supernet,” said Waleed Al Sayed, CEO of Ooredoo Qatar. “We believe we’ve built everything our customers could want into the Ooredoo tv service; It’s one of the most exciting new product launches in the history of Ooredoo.”
Ooredoo, which was known as Qtel until 2013, is a partly-state owned telecom with operations in Algeria, Indonesia, Iraq, Kuwait, Myanmar, Maldives, Oman, Palestine, Qatar and Tunisia, and also provides 4G mobile services, a more interesting quad-play, perhaps, especially for younger consumers.
The question, of course, is will Millennials watch it? Or will they look for a faster, simpler Broadband connection to deliver the content they want?
Follow me on Twitter @JimONeillMedia and on LinkedIn