PS Vue adds CBS channels in new markets as race for carriage deals heats up

By Jim O'Neill on Sep 30 2016 at 10:15 AM
PS Vue adds CBS channels in new markets as race for carriage deals heats up

It’s happening v-e-r-y- s-l-o-w-l-y, but PlayStation Vue is expanding the number of markets where it’s offering live CBS programing. The latest to join the Cloud TV play include Atlanta, Hartford/New Haven, Conn.; Kansas City; Phoenix; and St. Louis. The new markets – all Meredith Corp. affiliates – means that there are 39 markets with live broadcast delivered over the streamer.

The newest additions give the Cloud TV play an edge – of sorts – over Sling TV, the Dish Network offshoot, as Sling TV doesn’t have any deals (yet) with CBS affiliate stations, just its owned and operated broadcasters in 14 markets. Sling TV has the edge as far as the number of markets with at least one of the Big 4 (CBS, NBC, Fox and ABC), since it has more than 50 deals currently.

With AT&T’s DirecTV Now OTT service reportedly set to launch later this year, and Hulu on the near horizon for 2017 (not to mention Google, Amazon and Apple plays that all are rumored to be in the works for 2017-ish), negotiating carriage deals for live network streams is becoming increasingly important as the networks now see the once-experimental deployment to test the waters as new revenue streams with unknown potential.

Stay tuned.

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