PlayStation Vue nabs HBO, Cinemax

By Jim O'Neill on Sep 15 2016 at 10:45 AM
PlayStation Vue nabs HBO, Cinemax

File this in the “If you build it they will come” file. HBO soon will be available on PlayStation Vue, Sony’s virtual MSO that’s now available across the U.S.

HBO Now is also part of the deal, with PS3 and PS4 devices scheduled to get the streaming service shortly, with the added inducement that subscribers who take HBO through Vue will get HBO Now on any supported device for free.

Vue subs also will soon see Cinemax available through the service.

Kickoff date for all the above is a pretty loose “before Oct. 2,” just ahead of the premiere of Westworld on HBO.

Each service will cost $15 on top of the $30 base price for Vue… and, yes, it does start to add up, but not quite to pay TV levels. Not quite.

PS Vue is battling Sling TV and other expected streaming offerings from Hulu, AT&T and Google, among others to attarct cord cutters and cord nevers to their cloud TV offerings. The virtual MSOs are hoping to leverage a reduced price, ease of subscribing (and cancelling) and flexibility to attract subscribers, especially Millennials.   

Stay tuned.

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