PGATour optimized with Facebook Instant Articles

By Susmitha Vakkalanka on Feb 02 2017 at 1:15 PM
In the previous article, I discussed Facebook Instant Articles (FBIA) and how to leverage the benefits of Ooyala Player with FBIA. As users are shifting to mobile first, it is important more than ever to deliver a mobile optimized user experience. Check out how PGA Tour used FBIA and made decisions to deliver a mobile optimized experience to their fans.
PGA Tour is the organizer of professional golf tours in the United States and North America. PGA tour’s Labs and innovation team leveraged FBIA to get its articles and videos into the hands of its fans, wherever they may be, on whatever devices they're on and as quickly as possible.
Their initial approach with FBIA was to “keep it simple.” While was designed to provide awesome web experiences, the goal for FBIA was simplicity and fast loading performance. They used a single style template with support for text, image, video, photo gallery and raw content (for social embeds), and chose the API route over RSS for FBIA integration in order to have more production control, even though the RSS approach would have been easier to implement.
Additionally, PGATour was able to serve ads through their existing ad serving infrastructure, allowing sponsorships to flow seamlessly into the new FBIA platform. PGATour deems their FBIA integration a success, and is planning to expand their solution to support more advanced features.


SVOD, Content, Live sports
Original content, sports to push SVOD revenue to $120B by 2022
Dec 13 2017 9:00 AM

New research posits that global revenue from subscription video on-demand (SVOD) will increase 88% to more than $120 billion in 2022, up from an estimated $64 billion this year.

The report from Juniper Research also says more than 25% of all global households will have at least one SVDO subscription in five years.

Q3 2017 Video Index: Global sports viewing preference starts with mobile
Video Index, Mobile, Live sports
Q3 2017 Video Index: Global sports viewing preference starts with mobile
Dec 13 2017 8:00 AM

Video plays on mobile devices continue to increase and Ooyala is forecasting that, by the middle of 2018, more than 60% of all video starts will occur on mobile devices.

The Q3 2017 edition of Ooyala’s Global Video Index (you can download it here) showed the share of smartphone and tablet video plays increased for the 24th consecutive quarter, making up more than 58% of all starts, a record.

PPV UFC 214 comes to Sling TV. Will it drive subscriptions?
Live sports, Operators, OTT, Cloud TV
PPV UFC 214 comes to Sling TV. Will it drive subscriptions?
Jul 26 2017 9:30 AM

Sling TV is planning to offer its first-ever pay-per-view (PPV) event, the much anticipated UFC grudge match that features a pair of light heavyweights. UFC 214: Cormier v. Jones 2 features current champ Daniel Cormier against ex-champ Jon Jones who last met in 2015 at UFC 182.

Live sports
Wimbledon 2027: how will fan engagement and marketing change?
Jul 20 2017 3:45 PM

This article originally appeared in The Drum.