PCCW deploys Viu OTT service in Philippines

By Jim O'Neill on Nov 29 2016 at 7:15 AM
PCCW deploys Viu OTT service in Philippines

Just more than a year after its launch, PCCW Media’s OTT video service, Viu, has rolled out in the Philippines.

The ad-supported service originally launched in Hong Kong in October 2015, and has since deployed in Singapore, Malaysia, Indonesia and India.

In addition to allowing users access to ad-supported streaming content, the service also will allow Philippine customers to download some content to mobile and connected dev ices for offline viewing.

Nearly half of consumer in the Philippines watch VOD content daily, Nielsen says, with 82% of viewers saying they binge.

“Viu's download feature is particularly suited for the Philippine market, enabling users to view content offline by downloading to mobile and connected devices with a convenient and hassle free experience,” said Janice Lee, MD of  PCCW Media Group. “We are confident that our Philippine launch will replicate the growth and success we have experienced in the region.”

PCCW said Viu had more than 218 million video views in the third quarter of 2016, doubling its Q2 number. The telecom also claims that users consume about 1.2 hours of VOD daily, and about 12 videos are viewed by each user every week.

It claims more than four million unique users.

Viu gives users access to a content from the top four Korean broadcasters (SBS, KBS, MBC, CJ E&M), as well as Japanese, Malaysian, Indonesian, Chinese, Taiwanese, Hollywood and the recently-added Thai content to satisfy preferences of local viewers in different markets.

Viu also produces K1 Headlines, offering Korean lifestyle, entertainment and celebrity bite-sized news exclusively provided by Korean entertainment site Dispatch.

A recent report from Pyramid Research estimated that revenue from OTT in emerging markets, including Indonesia and the Philippines is expected to grow to $19 billion by 2019.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

Posted in: 

READ THESE NEXT

Sports, APAC, Live Streaming
NFL making a pass at China
Aug 22 2017 12:00 PM

The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.

Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.

HOOQ gets $25M more in funding as fight for APAC SVOD heats up
APAC, SVOD
HOOQ gets $25M more in funding as fight for APAC SVOD heats up
Jan 12 2017 10:30 AM

HOOQ, the other Southeast Asia subscription video on-demand (SVOD) platform that wants to go toe-to-toe with Netflix (Malaysia’s iFlix also hopes it can punch above it weight), has gotten a $25 million cash infusion from its main investors – SingTel, Warner Bros. and Sony Pictures.

Netflix original Korean content plays to markets in SE Asia, Korea & China - eventually
APAC, Netflix, SVOD
Netflix original Korean content plays to markets in SE Asia, Korea & China - eventually
Jan 11 2017 11:45 AM

Netflix has joined the long list of over-the-top services that are looking to use South Korean dramas as a lure to draw new viewers in Asia, while at the same time making its own service more competitive to local services in South Korea.

The company today announced it had contracted for a 12-episode original series based on a South Korean online comedy series. The series will debut in 2018.

Iflix looks to Hum for local content in Pakistan as it sets to deploy
APAC, SVOD, Content Deals
Iflix looks to Hum for local content in Pakistan as it sets to deploy
Jan 04 2017 7:15 AM

Iflix, the Netflix wannabe that has gained a toe-hold in some Asia-Pacific countries, is extending its content reach, signing a multi-year programming deal with Pakistan’s entertainment channel Hum TV.

Iflix is set to deploy in Pakistan this year, so the content deal – which includes dramas and other episodic programming – gives it a bit more panache with Pakistani audiences. Included in the deal are shows like Bin RoyeHumsafar and Udaari.