Pay-TV penetration up in LatAm, but growth opportunities remain

By Jim O'Neill on Dec 03 2016 at 10:30 PM
Pay-TV penetration up in LatAm, but growth opportunities remain

Pay-TV service penetration in Latin America and the Caribbean has reached 57%, according to a new report, with Argentina having more than 87% or its TV homes subscribed to a service, the most in the region.

The report, from the Organización de Telecomunicaciones de Iberoamérica (OTI), found that Puerto Rico has the next highest pay-TV penetration in the region (68%), followed by Uruguay (61%), Mexico (57%) and Costa Rica (54%).

Brazil, the region’s largest economy, in terms of GDP, and Colombia the region’s 4th-largest economy had penetration levels of 34% and 39% respectively, meaning that there remains significant growth opportunities for operators who can deliver the right mix of products.

The OTI said service adoption is generally closely tied to the level of income.
“The higher, the larger amount of people has access to the service,” pointed out OTI in its report.

Bolivia has the lowest penetration (15%), with El Salvador (19%), Peru (23%), Guatemala and the Dominican Republic (24%) rounding out the bottom five.

Stay tuned.

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