OVPs are out. IVPs are in.

By Paula Minardi on May 10 2017 at 1:15 PM
broadcast video switcher
Ooyala’s new white paper Four Stories of OTT Success: How Broadcasters Can Win in OTT with Integrated Video Platforms shows how leading broadcasters are shifting away from Online Video Platforms (OVPs) toward Integrated Video Platform (IVP) solutions.
IVPs are the next generation of OVPs, evolving well beyond OVP capabilities and feature sets to solve for issues across the entire video chain. IVPs build and utilize common data sets to deliver collective insights and inform strategies, connecting content with audiences and maximizing revenue.
The time is right for IVPs as we reach what industry analysts call “Peak TV.” The new pressures of OTT, particularly on production, are demanding more content for more devices and for more consumption than ever before. This activity is making it feel more like base camp one now, not the peak, with a steep climb still ahead just this year—by some estimates, to 500 scripted shows. At this volume and pace of delivering new content, it’s becoming more critical than ever for broadcasters to understand how to optimize the entire video lifecycle. 
Ooyala is leading the way towards delivering an IVP that specifically meets the needs of today’s broadcasters, publishers, studios and production houses—with a full suite of sophisticated, data-centric solutions that traverse the video content creation chain—and helps companies such as Sky and Blink Now fully understand the costs, impact and ROI of their content to give them informed control over their whole video business. 
All via a single provider.
For more insights, and four stories of customers who have found success with Ooyala’s integrated solutions, download the white paper here.
Posted in: 


Ooyala News
Skateboard supersite The Berrics sees 150% lift in live event viewers with Ooyala
Dec 08 2017 1:45 PM
The Berrics has the most awarded skateboard site in the world. In 2007, professional skateboarders Steve Berra and Eric Koston opened a massive skateboard park in an industrial area near downtown Los Angeles. They named this first-of-its-kind park after themselves (BERa + eRIC) and it’s been a mecca for avid skateboarders ever since.
Abstract image
Ooyala News
AI is coming to the rescue
Nov 29 2017 12:30 PM
Media production help — in the form of Artificial intelligence (AI) — has arrived. 
If you’ve heard about AI but aren’t exactly sure what it is, you’re not alone. According to a recent Rocket Fuel and Qualtrics survey published by eMarketer, about 90% of internet users are in the range from “not an expert” at artificial intelligence to “don’t know what it is.” 
Ooyala News
New enhancements to Ooyala Live bring broadcast reliability to OTT world
Nov 14 2017 8:00 PM
There’s little question that live video will be a major part of the future of OTT. Cisco is predicting that live video will grow to 13 percent of all internet video traffic by 2021 (up from just 3 percent in 2016).
production video switcher
Ooyala News
Webinar: benefits of utilizing a cloud-based solution for live OTT
Nov 08 2017 10:45 AM
You’ve heard it, and it’s true: VOD alone isn’t enough any more. 
Today’s viewers want access to high-quality live content wherever they are. For creators and broadcasters, that means a whole new approach to OTT via a holistic end-to-end experience.