OTT moves to center stage in the broadcast industry

By Paula Minardi on Jan 06 2016 at 5:15 AM
go.ooyala.com/wf-whitepaper-state-of-broadcast-2016

From Ooyala’s new State of the Broadcast Industry 2016 report, it’s clear that the changes consumers (particularly Millennials) are now demanding of their viewing experiences are affecting all areas of the business -- from industry deal-making to content packaging, tech investments and ad monetization strategies -- and are pushing OTT to the forefront of consumer mindshare.

Among the report takeaways: In the coming year, mobile and international markets will be key areas of growth, connected devices and broadband will continue to expedite more viewing options, live OTT and creative content packaging will be prime differentiators, and data will be a core driver of cross-platform convergence.

Ultimately, the smart money will be on the sweet spot where audiences, data, content and technology meet.

For more insights on what lies ahead this year, see the full report here.

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