Opera TV helps expand reach of Claro video in growing LatAm market

By Jim O'Neill on Nov 04 2016 at 5:00 AM
Opera TV helps expand reach of Claro Video in growing LatAm market

Opera TV is helping SVOD service Claro video expand its presence in Latin America’s growing market, helping Claro streamline its app development and deployment efforts.

Claro’s app will be available to consumers from the Opera TV Store across multiple regions, devices and ecosystems without needing to work with each device manufacturer and ecosystem individually. This will enable Claro video to speed up time-to-market and begin distributing content to consumers more quickly in the 16 countries of LatAm where the service will be available.

The Opera TV Certification Program unites HTML5-based devices into a single ecosystem that is market-ready at the silicon level, making it easier to bring (OTT) services to multiple platform and device ecosystems. It provides app developers access to specifications and documentation for connected TV platforms, along with developer tools like emulators and code snippets, and access to a global support team.

OTT service revenues in Latin America are on track to more than double their subscribers by 2021, Digital TV Research recently reported, with nearly one-in-five households subscribing to an OTT service.

“Latin America is a strategic and important region for Opera TV and our partnership with Claro video enables us to bring top content to consumers enjoying the Opera TV experience,” said Aneesh Rajaram, CEO of Opera TV.

Certified apps are distributed through Opera TV partners, which include consumer electronic device manufacturers as well as pay-TV and free-to-air operators.

Claro video includes a range of content, including movies and TV series on demand, and LAO HAS an extensive catalog with concerts, sports and children’s programs.

It’s available on connected TVs, tablets or smartphones and works with any browser, or by using the app on Android, iOS and Windows tablets and phones, Xbox One and 360 game consoles, Smart TVs, Claro player, Apple TV and Chromecast.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

Posted in: 

READ THESE NEXT

LatAM, SVOD, Mobile
Latin America seeing golden age of TV in form of SVOD
Aug 22 2017 7:30 AM

Globally, subscription video on-demand (SVOD) is on a rocket trajectory and Latin America is deeply in the mix. While Netflix, Amazon and Hulu have been the leaders of subscription video on-demand growth, an increasing array of subscription services – there are more than 100 in the U.S. and Canada alone – are seeing fast subscriber growth and adoption across demographic groups.

LatAM, Live sports
Could streaming be the only way to watch Argentinian soccer?
Jan 03 2017 2:30 PM

Consumers’ appetite for live sports streamed online is continuing to create opportunities for leagues and teams around the world to expand their audiences and create new means to monetize their product. An array of sporting events from the Olympics to the Premiere League have found that audiences have grown increasingly accustomed to watching live sports online.

Demand for bandwidth, OTT video spurs FTTH investment in LatAm
LatAM, Broadband, OTT
Demand for bandwidth, OTT video spurs FTTH investment in LatAm
Jan 03 2017 1:45 PM

Growing consumer spending power and affordable multiplay service bundle are fueling the adoption of prepaid satellite pay-TV services (DTH) in Latin America, especially among consumers who previously were not able to afford service offerings.

That new class of subscribers, in turn, is influencing operators to invest in expanded networks, especially fiber-to the-home (FTTH).

LatAM, SVOD, Netflix
Netflix has more than 70% of Mexico’s SVOD market
Dec 12 2016 2:45 PM

Five years after it launched in Mexico, Netflix is dominating the SVOD market, with a share estimated to be more than 70% of the 6.2 million households with an SVOD service at the close of Q3.