Did you know that tablet and mobile video viewing share has grown 10X in the past two years? Taken together, tablet and mobile video now account for 13% of all online video plays and are on pace to double their share of video views in 2013.
Just as our phone calls became untethered from landlines years ago, our TV experience is no longer tied to the living room couch.
Ooyala recently released our Global Video Index for Q2 2013
. This free report reveals how people today watch streaming video on different devices around the world. The Global Video Index also features useful tips to help content publishers make more money with online video.
Key findings from our latest report reveal:
• Mobile viewers spent more than half of their total viewing time watching content longer than 10 minutes. Larger, 4G-enabled phone screens make it easier than ever to watch premium content on pocket devices.
• 29 percent of total tablet viewing time was spent with content running more than one hour long.
• Live video drives engagement. Mobile audiences watch live video nearly twice as long as video on demand.
• PC viewers watched live video for an average of 41 minutes per play last quarter. Connected TV audiences watched live video for 45 minutes per play. Conclusion: Live ad insertion is a must for effective monetization.
Spotlight On: Europe
This quarter, Ooyala analyzed viewing habits in 10 European countries to reveal how people watch online video on the continent.
Most engagement trends are similar across Europe. We attribute this to the region’s mature networks and relatively homogeneous device penetration.
There were a few key stats that stood out, however.
• We found that 21% of all online video is streamed on smart phones and tablets in the United Kingdom, nearly double the global average.
• Hungary watches twice as much live video online as the United States.
Ooyala leverages Big Data and real-time video analytics to help you understand your audience like never before, and to connect with them in meaningful ways.
As always, thanks for watching!