1 in 4 Americans watch Ooyala-powered video every month. We process billions of video analytics events each day, and measure the viewing habits of 200 million unique viewers, in 130 countries.
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Don’t miss Tuesday’s webinar, Inside the Numbers, where we take a deeper dive into the Q4 2014 Video Index.
The free webinar will take a look at mobile video views – which soared in December – and how the continuing migration of advertising dollars from broadcasters and publishers is changing the landscape of online video.
Mobile and tablet video use soared in the fourth quarter with more than one-third of all video views on mobile phones and tablets, Ooyala’s Q4 2014 Global Video Index reports today (download it here).
Fully 34% of all video plays in Q4 were on tablets and smart phones – more than 2X growth from a year ago – and the trend is accelerating. December’s tablet and smartphone views grew to 38% of all video plays.
There’s always been big numbers thrown around in the video industry… it’s easy, for example, to see video streams grow 300% when you start at zero. It’s the law of small numbers. They’re easy to inflate fast.
But, as the amount of video online has continued to expand, the numbers we use to measure growth are accelerating.
It’s becoming commonplace to look at various year-over-year metrics that quantify the way online video and Internet TV is being consumed and to expect growth of 30% or 40% or more.
But, what we may not be seeing or, perhaps, appreciating, is the speed at which the change is occurring, and the change in the magnitude of the growth.