1 in 4 Americans watch Ooyala-powered video every month. We process billions of video analytics events each day, and measure the viewing habits of 200 million unique viewers, in 130 countries.
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Ooyala’s Q2 2015 Global Video Index showed that nearly half of all video plays and ad impressions for publishers occurred on mobile devices.
In the latest Index, released today, Ooyala said 44% of all video views in the quarter were on mobile devices, an increase of 844% since the second quarter of 2012, and a compound annual growth rate that exceeds 110%.
Ooyala released its Q1 2015 Video Index today (download it here) capturing the shifting viewing trends of more than 220 million unique users in nearly every country in the world, spanning Ooyala’s 500+ customer base of the world’s largest broadcasters and publishers. This quarter’s report shows mobile viewing now accounts for 42% of all online viewing.
Don’t miss Tuesday’s webinar, Inside the Numbers, where we take a deeper dive into the Q4 2014 Video Index.
The free webinar will take a look at mobile video views – which soared in December – and how the continuing migration of advertising dollars from broadcasters and publishers is changing the landscape of online video.
Mobile and tablet video use soared in the fourth quarter with more than one-third of all video views on mobile phones and tablets, Ooyala’s Q4 2014 Global Video Index reports today (download it here).
Fully 34% of all video plays in Q4 were on tablets and smart phones – more than 2X growth from a year ago – and the trend is accelerating. December’s tablet and smartphone views grew to 38% of all video plays.