1 in 4 Americans watch Ooyala-powered video every month. We process billions of video analytics events each day, and measure the viewing habits of 200 million unique viewers, in 130 countries.
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There’s always been big numbers thrown around in the video industry… it’s easy, for example, to see video streams grow 300% when you start at zero. It’s the law of small numbers. They’re easy to inflate fast.
But, as the amount of video online has continued to expand, the numbers we use to measure growth are accelerating.
It’s becoming commonplace to look at various year-over-year metrics that quantify the way online video and Internet TV is being consumed and to expect growth of 30% or 40% or more.
But, what we may not be seeing or, perhaps, appreciating, is the speed at which the change is occurring, and the change in the magnitude of the growth.
Ooyala’s Q1 2014 Video Index showed that iOS remains the market leader in terms of online video views – by a huge margin in nearly every market -- despite trailing Android in device market share.
Despite trailing in worldwide smartphone market share, iOS continues to spank Android when it comes to viewers watching online video, Ooyala’s just-released Q1 2014 Video Index reveals.