1 in 4 Americans watch Ooyala-powered video every month. We process billions of video analytics events each day, and measure the viewing habits of 200 million unique viewers, in 130 countries.
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There were more video views on mobile devices in Q3 than on any other device, continuing a growth trend that began with the earliest iterations of Ooyala’s Global Video Index. But it’s the kind of video that viewers are watching on mobile devices that we found most interesting in Ooyala’s Q3 2016 Global Video Index.
A 22% increase in the amount of premium video inventory available programmatically in Q1 helped drive a 74% increase in paid ad impressions, according to Ooyala’s Q1 2016 Global Video Index.
The report also found a 13% increase in private marketplace CPMs during the quarter, one which traditionally falls off following the Q4 holiday season.
Ireland and the United Kingdom are leading Europe – and the rest of the world (ROW) – in watching video on mobile devices, according to Ooyala’s Q3 2015 Global Video Index.
The latest iteration of the report shows that the Irish and British, especially, watch the most mobile video (66% of all video views) on smartphones and tablets, helping Europe to a ROW-leading 53%.