By Jay Fulcher on Feb 25 2013 at 8:00 AM

1 in 4 Americans watch Ooyala-powered video every month. We process billions of video analytics events each day, and measure the viewing habits of 200 million unique viewers, in 130 countries.

2012 was another historic year for online video. The world watched a man jump to the earth from outer space, the London Olympics went online, and the highest viewed YouTube video taught us all to dance to “Gangnam style.”
Ooyala recently released our 2012 Video Index that reveals key online video trends from last year. 
First, live streaming is the new norm. Online viewers tuned in to Wimbledon, the Tour de France, and the U.S. Presidential debates as they happened. Throngs of connected viewers also watched the monumental “12.12.12” Benefit for Hurricane Sandy Relief. Ooyala's data shows viewers watch live video longer on all devices.
Second, Tablet TV is surging. The share of tablet video viewing more than doubled last year, as mobile, social and video converged on a single device.
And Smart TVs and Gaming Consoles continue to change the way people watch TV. New findings in this Video Index show how viewing patterns change seasonally.
Ooyala was founded five years ago to help media companies, marketers, brands and TV networks earn more money from online media and connect with their viewers around the world. Driven by a vision of personalized media, simplified discovery, advanced social sharing, and robust analytics, Ooyala is committed to keeping our customers ahead of the technology curve. 
I hope you take a moment to download Ooyala’s Global Video Index -- and -- as always, thanks for watching!


Video Index
How will your AVOD service perform across the globe? New Q4 Global Video Index reports
Mar 14 2017 7:45 AM
Everyone watches online video the same way, right? Nope.
Ooyala’s Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes radically different – viewer profile depending on the region in which it’s watched.
Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Video Index, Mobile, EMEA
Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Dec 08 2016 8:00 AM

There were more video views on mobile devices in Q3 than on any other device, continuing a growth trend that began with the earliest iterations of Ooyala’s Global Video Index. But it’s the kind of video that viewers are watching on mobile devices that we found most interesting in Ooyala’s Q3 2016 Global Video Index.

Ooyala Q1 Video Index: SVOD vs. AVOD engagement; the QoE impact
Video Index, Research, Ooyala News
Ooyala Q1 Video Index: SVOD vs. AVOD engagement; the QoE impact
Jun 16 2016 1:45 PM

A 22% increase in the amount of premium video inventory available programmatically in Q1 helped drive a 74% increase in paid ad impressions, according to Ooyala’s Q1 2016 Global Video Index.

The report also found a 13% increase in private marketplace CPMs during the quarter, one which traditionally falls off following the Q4 holiday season.

Video Index, EMEA, Mobile, Sports
Ooyala Q3 Video Index European mobile video views top 53%; on mobile, sports is king
Dec 10 2015 5:15 AM

Ireland and the United Kingdom are leading Europe – and the rest of the world (ROW) – in watching video on mobile devices, according to Ooyala’s Q3 2015 Global Video Index.

The latest iteration of the report shows that the Irish and British, especially, watch the most mobile video (66% of all video views) on smartphones and tablets, helping Europe to a ROW-leading 53%.