By Jay Fulcher on Feb 25 2013 at 8:00 AM

1 in 4 Americans watch Ooyala-powered video every month. We process billions of video analytics events each day, and measure the viewing habits of 200 million unique viewers, in 130 countries.

2012 was another historic year for online video. The world watched a man jump to the earth from outer space, the London Olympics went online, and the highest viewed YouTube video taught us all to dance to “Gangnam style.”
Ooyala recently released our 2012 Video Index that reveals key online video trends from last year. 
First, live streaming is the new norm. Online viewers tuned in to Wimbledon, the Tour de France, and the U.S. Presidential debates as they happened. Throngs of connected viewers also watched the monumental “12.12.12” Benefit for Hurricane Sandy Relief. Ooyala's data shows viewers watch live video longer on all devices.
Second, Tablet TV is surging. The share of tablet video viewing more than doubled last year, as mobile, social and video converged on a single device.
And Smart TVs and Gaming Consoles continue to change the way people watch TV. New findings in this Video Index show how viewing patterns change seasonally.
Ooyala was founded five years ago to help media companies, marketers, brands and TV networks earn more money from online media and connect with their viewers around the world. Driven by a vision of personalized media, simplified discovery, advanced social sharing, and robust analytics, Ooyala is committed to keeping our customers ahead of the technology curve. 
I hope you take a moment to download Ooyala’s Global Video Index -- and -- as always, thanks for watching!


Ooyala released its Q1 2015 Video Index today
Analytics, Ooyala News, Video Index
New Ooyala report shows mobile viewing is booming and advertising is catching up
Jun 25 2015 3:45 PM

Ooyala released its Q1 2015 Video Index today (download it here) capturing the shifting viewing trends of more than 220 million unique users in nearly every country in the world, spanning Ooyala’s 500+ customer base of the world’s largest broadcasters and publishers. This quarter’s report shows mobile viewing now accounts for 42% of all online viewing.

Ooyala webinar: Inside the Numbers, Ooyala's Q4 Global Video Index
Ooyala News, Video Index, Analytics
Ooyala webinar: Inside the Numbers, Ooyala's Q4 Global Video Index
Mar 23 2015 5:45 AM

Don’t miss Tuesday’s webinar, Inside the Numbers, where we take a deeper dive into the Q4 2014 Video Index.

The free webinar will take a look at mobile video views – which soared in December – and how the continuing migration of advertising dollars from broadcasters and publishers is changing the landscape of online video.

Ooyala’s Video Index: Q4 mobile video views, ad impressions soar
Video Index, Ooyala News, Mobile, Online Video Advertising
Ooyala’s Video Index: Q4 mobile video views, ad impressions soar
Mar 11 2015 5:30 AM

Mobile and tablet video use soared in the fourth quarter with more than one-third of all video views on mobile phones and tablets, Ooyala’s Q4 2014 Global Video Index reports today (download it here).

Fully 34% of all video plays in Q4 were on tablets and smart phones – more than 2X growth from a year ago – and the trend is accelerating. December’s tablet and smartphone views grew to 38% of all video plays.

Mobile video: Here comes the perfect storm
Mobile, Video Index, Ooyala News
Mobile video: Here comes the perfect storm
Dec 15 2014 5:00 AM

There’s always been big numbers thrown around in the video industry… it’s easy, for example, to see video streams grow 300% when you start at zero. It’s the law of small numbers. They’re easy to inflate fast.

But, as the amount of video online has continued to expand, the numbers we use to measure growth are accelerating.