Ooyala Pulse now supports error reporting

By Mahnaz Majeed on Jan 18 2017 at 9:15 AM

Wondering why some ads fail to deliver an impression to your site? Our new feature helps you diagnose the problem.

Support for third-party ad tags has always been important to Ooyala customers and today we are introducing error reporting.

When an ads fails to deliver, our system can help you troubleshoot the root cause of the problem. It can identify the type of errors that cause low fill rates, whether that means corrupt tags or other third-party issues.

As the video advertising landscape continues to grow more complex, there are an increasing number of intermediaries between buyers and sellers. That means the sell side needs more support to monitor the validity of the ads being delivered through all those intermediaries. Error reporting should also help you evaluate the quality of your intermediary partners, work towards fixing any issues and (most importantly) increase your revenue opportunities.

Ads can fail for a variety of reasons and error codes show why an ad impression failed. These are some of the most common reasons an ad may fail to deliver an impression.
 

  • Ad timed out or did not start playback within the specified time frame

  • No VAST response after one or more Wrappers

  • Time out of loading VAST URI

  • General VAST Wrapper error

  • Problem displaying MediaFile

  • VAST schema validation error


 

Enhanced reporting is now supported by our latest HTML5, iOS and Android SDKs. We hope it will help you make better business decisions with all your monetization partners.

To learn more, please contact your Account Manager to activate the service.

Tags: 
Posted in: 

READ THESE NEXT

Ooyala News
Media logistics clears the roadblocks to video production growth
Feb 21 2017 5:15 PM
Ooyala’s new data brief Removing Growth Barriers Through Media Logistics highlights results from the 2016 Ooyala global video production forums, which included 180 executives in nine cities across the globe.
 
Ooyala News
Building your mobile video site with Google AMP
Feb 09 2017 12:30 PM
As the consumption of content on mobile devices grows day by day, so are the expectations for the experience. Users are excited about the magnitude of content available in their hands anywhere, anytime. But they are frustrated with the speed, or lack thereof, on their device of choice. In our fast paced lives, mobile experience is not fast enough, especially when sites are loaded with rich content like video and animations.
Ooyala News
Build your mobile video site with Facebook Instant Articles
Jan 30 2017 3:00 PM
How often do you get frustrated with a site loading too slow? A little too often? 
 
Ooyala News
Are you ready to transition to HTML5? Here some tips to help you
Jan 23 2017 2:15 PM
After ruling the web for 20 years and being installed on billions of browsers, Flash is becoming obsolete. While 2016 saw some significant changes with Flash, 2017 will really accelerate the transition. Chrome will disable Flash for playback by default by the end of this month. Safari is already shipping with Flash disabled.