Wondering why some ads fail to deliver an impression to your site? Our new feature helps you diagnose the problem.
Support for third-party ad tags has always been important to Ooyala customers and today we are introducing error reporting.
When an ads fails to deliver, our system can help you troubleshoot the root cause of the problem. It can identify the type of errors that cause low fill rates, whether that means corrupt tags or other third-party issues.
As the video advertising landscape continues to grow more complex, there are an increasing number of intermediaries between buyers and sellers. That means the sell side needs more support to monitor the validity of the ads being delivered through all those intermediaries. Error reporting should also help you evaluate the quality of your intermediary partners, work towards fixing any issues and (most importantly) increase your revenue opportunities.
Ads can fail for a variety of reasons and error codes show why an ad impression failed. These are some of the most common reasons an ad may fail to deliver an impression.
Ad timed out or did not start playback within the specified time frame
No VAST response after one or more Wrappers
Time out of loading VAST URI
General VAST Wrapper error
Problem displaying MediaFile
VAST schema validation error
Enhanced reporting is now supported by our latest HTML5, iOS and Android SDKs. We hope it will help you make better business decisions with all your monetization partners.
To learn more, please contact your Account Manager to activate the service.