Ooyala Pulse now supports error reporting

By Mahnaz Majeed on Jan 18 2017 at 9:15 AM

Wondering why some ads fail to deliver an impression to your site? Our new feature helps you diagnose the problem.

Support for third-party ad tags has always been important to Ooyala customers and today we are introducing error reporting.

When an ads fails to deliver, our system can help you troubleshoot the root cause of the problem. It can identify the type of errors that cause low fill rates, whether that means corrupt tags or other third-party issues.

As the video advertising landscape continues to grow more complex, there are an increasing number of intermediaries between buyers and sellers. That means the sell side needs more support to monitor the validity of the ads being delivered through all those intermediaries. Error reporting should also help you evaluate the quality of your intermediary partners, work towards fixing any issues and (most importantly) increase your revenue opportunities.

Ads can fail for a variety of reasons and error codes show why an ad impression failed. These are some of the most common reasons an ad may fail to deliver an impression.
 

  • Ad timed out or did not start playback within the specified time frame

  • No VAST response after one or more Wrappers

  • Time out of loading VAST URI

  • General VAST Wrapper error

  • Problem displaying MediaFile

  • VAST schema validation error


 

Enhanced reporting is now supported by our latest HTML5, iOS and Android SDKs. We hope it will help you make better business decisions with all your monetization partners.

To learn more, please contact your Account Manager to activate the service.

Tags: 
Posted in: 

READ THESE NEXT

Ooyala News
Changes in Chrome coming. Here’s why your site needs to migrate from HTTP to HTTPS soon
Mar 22 2017 11:00 AM
The migration from HTTP to HTTPS is more important than ever. While HTTPS has been around for 20 years, the industry is now shifting more quickly towards it for a more secure web environment. Chrome is pushing this further and striving to make a fully secure web a reality soon. Given Chrome was dubbed the most-used-browser, beating Internet Explorer for the first time last year.
Ooyala News
Ooyala fuels OTT growth around the world
Feb 28 2017 9:00 AM
Ooyala’s new white paper “Four Stories of Video Success: Ooyala Fuels OTT Growth Around the World” discusses how global customers face challenges in OTT video. We’re helping companies including Sky Sports, Viacom18 and Toca Boca through our comprehensive suite of video products and services designed to help broadcasters and media companies maximize their OTT revenue potential. 
 
Ooyala News
Media logistics clears the roadblocks to video production growth
Feb 21 2017 5:15 PM
Ooyala’s new data brief Removing Growth Barriers Through Media Logistics highlights results from the 2016 Ooyala global video production forums, which included 180 executives in nine cities across the globe.
 
Ooyala News
Building your mobile video site with Google AMP
Feb 09 2017 12:30 PM
As the consumption of content on mobile devices grows day by day, so are the expectations for the experience. Users are excited about the magnitude of content available in their hands anywhere, anytime. But they are frustrated with the speed, or lack thereof, on their device of choice. In our fast paced lives, mobile experience is not fast enough, especially when sites are loaded with rich content like video and animations.