If you haven’t been tracking our player releases, I think it’s worth taking a moment to get up to speed. Late last year, the playback team started a monthly release cadence to continually upgrade the player.
Since then, we’ve launched the Ooyala HTML5-first player, frameworks for analytics and ad management, and, with the May release, we continue to build on that foundation.
If you’re following this blog, you can expect to see regular posts about updates to the Ooyala Player and the Mobile SDKs.
The May release of the HTML5 Player includes advertising and analytics updates along with Discovery and customization improvements. Demonstrating the power of the Ooyala Player analytics framework, the team delivered out of box integrations with Adobe Analytics (Omniture) and comScore streamsense. If your company is using these third-party analytics providers to track and analyze video data, you won’t need much, if any, time from developers to get integration with Ooyala Player up and running.
Helping customers utilize video data and analytics to maximize return on investments is at the core of what Ooyala is about, so continue to look for further work in this area.
If you’re monetizing videos with advertising, Ooyala’s HTML5 Player provides some of the most comprehensive format and platform support in the premium video space. The May release includes ad countdown support in the Google IMA plugin – further enhancing the consumer viewing experience. By the way, if you find the number of different standards and formats daunting and confusing (you’re not the only one!), be sure to check out our Quick guide for publishers on IAB standards formats.
Most, if not all, premium video publishers customize their player skins to some degree. The launch of the HTML5 Player provided significantly more customization flexibility as well as a new, more modern skin. In the meantime, the team has continued to tune and tweak the interface. You’ll see that with the updated look and feel of the player control bar and a new set of icons for playback control and social sharing. You can check out the latest default player here.
Last but not least, we’ve also made some updates to our mobile SDKS. Performance monitoring utilities on mobile are now available and you’ll find the details in our iOS and Android sample apps. In addition, we’ve updated Nielsen SDK support, the Android SDK is now integrated with the Ooyala Pulse SDK and support for VAST 3.0 is now available.