Ooyala Co-Founder Sean Knapp: Mobile, Tablet Video Grew 10X in Two Years

By Greg Franzese on Sep 23 2013 at 9:00 AM
Ooyala’s Chief Product Officer Sean Knapp recently appeared on CNBC’s Big Data Download to discuss the latest mobile video viewing trends from Ooyala’s Global Video Index with host Courtney Reagan and Yahoo! Finance’s Lauren Lyster.
 
The Ooyala co-founder revealed that mobile and tablet video are exploding:
What we’re noticing is that online video is no longer just a PC game. Mobile and tablet video consumption is growing at a remarkable rate - 10X growth over just the past two years.
Of course, the rise of mobile, multi-screen streaming media is impacting traditional linear television.
 
“More TV consumption is moving online,” said Knapp.
 
Sean also pointed out that people view video on different devices depending on the time of day and day of week. 
PC consumption peaks midday actually at work, whereas mobile and tablet consumption is peaking in the morning, around 7 a.m. before you go to work, at night obviously after you get home from work, for example watching mid- and long-form content in bed, and on the weekends.
But rather than destroy TV, Knapp says the rise of online video will lead to a more personalized viewing experience on a number of smart, connected screens.
 
 
Ooyala uses Big Data to capture the state of streaming media today. We measure anonymized data from nearly 200 million unique viewers every month and capture 2 billion analytics events every day. 
 
Want to learn more about how the world watches TV online today? Download the Ooyala Global Video Index for free today.
 
Can’t get enough of Sean talking about online video viewing trends? Then you’ll want to check out his previous appearance on Big Data Download here. You can also read his recent profile in Forbes, which asks, Will Ooyala Be The Backbone of Digital TV?
 
As always, thanks for watching!
 

READ THESE NEXT

Big Data, Mobile, OTT
Join Ooyala for a webinar looking at the Q2 Global Video Index
Sep 22 2014 11:15 AM

On Thursday Simon Jones, Ooyala’s solutions marketing director, and I will be hosting our quarterly webinar that examines and amplifies Ooyala’s latest Global Video Index.

The most recent Index, from the second quarter, was  (you can download the Q2 2014 Video Index here), but we’ll be taking a deeper dive into what it means and how we expect subsequent quarters to play out. We’d love for you to join us.

Big Data, Analytics
It’s not the answer, it’s the question
Sep 12 2014 11:30 PM

A fascinating piece in Techcrunch this week, titled Big Data Analytics vs The Gut Check raises the most important question in today’s data-heavy world: can we really turn a stunning amount of statistics into something use

Online Video, Big Data
Report: Nearly 187 million Americans viewed online video in June
Jul 22 2014 9:00 AM

New numbers from comScore today on June online video viewing show 186.9 million Americans watched online content videos in June 2014, up from 183 million a year ago.

As usual, Google Sites ranked as the top video content property, with 153.3 million unique viewers. But that’s down from 158.3 million a year ago.

Facebook and Nielsen are partnering to study social media effect on TV
Social TV, Big Data, Online Video
Social media + TV = What, exactly? A new study hopes to find out
Jul 18 2014 4:45 AM

Does social media have an effect on TV viewing? Or is it the other way around? Does sharing a line from a just-watched comedy on TV, or recounting with your Facebook friends a scene as it unfolds on your favorite drama have an effect on viewership?

Not everyone agrees a social network is all that influential in determining what you might want to watch… or vice versa.

But, there’s just something about the second screen and social media that TV can’t quite ignore.