Attendees at Ooyala’s recent Asia Pacific & Japan Partner Summit in Singapore cited security, monetization, content rights and acquisition of content as critical challenges the industry will face in coming years.
“I think we need more discussions and verification of business models, service platforms and operations and technical architecture with TV broadcasters – including satellite and cable,” said Fuji Corp.’s Masataka Omo.
Also noted as key to growth and profitability were effective analytics – being able to accurately identify consumers for targeted advertising, for example -- and the need to continue to educate broadcasters and operators about the value and capability of the industry to scale and reliably deliver monetizable Cloud TV. More specifically, to the online video industry in the APAC region, attendees said creating consistent policies between regions would be critical, as some nations in the region – South Korea and China, for example – have very specific rules.
For Japanese partners, the 2020 Tokyo Olympics took center stage, prompting more than one attendee to cite preparation and infrastructure improvements in time for the games – which also could involve 8K content -- as crucial. Fujisoft’s Omo suggested that case examples from the London Olympics would be helpful in giving direction to the industry.
Several attendees also had suggestions on how content owners and TV providers could future-proof their business as it moved online.
Ufinity’s Wong Ding Yuan, for example, suggested that it was important that providers have systems to “keep up with the trends and preference of consumers,” especially the related to younger viewers who spend more time consuming online video, but also keeping an eye on the direction older viewers trend as online video continues to become mainstream.
Ooyala hosted more than 70 partner representatives from eight countries at the second annual summit. Topics discussed ranged from the explosive growth of mobile video to the opportunities available in monetization of locally produced content throughout the world.
The summit included a panel that discussed a range of topics, partner meetings and partner awards.