Programmatic exchange-based trading, video advertising, and mobile display will drive growth in online video display over the next five years, as online display advertising increases to $37.6 billion by 2019, 90% more than the $19.8 billion expected in 2014.
Forrester Research said video advertising is expected to grow 21% per year on desktop devices through 2019. Mobile also will see big growth with display ads on tablets and smartphones responsible for nearly 40% of online display ad spend by 2019, up nearly 64% from 2014
By contrast, offline advertising is expected to grow just 1% through 2019, Forrester said. Nonetheless, the offline share of the market is expected to be $239 billion, with cable TV seeing the most growth, at 4.8%.
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