North American SVOD subs to top 138M by 2021

By Jim O'Neill on Nov 23 2016 at 8:30 AM
North American SVOD subs to top 138M by 2021

Nearly three-quarters (71%) of TV households in the United States are expected to pay for at least one subscription video on-demand service by 2021, with the average subscriber paying for 1.5 services.

In North America overall, meanwhile, the number of SVOD subscribers – for movie and TV services only, no sports – is expected to top 112 million by the end of this year, a 19 million subscriber increase since 2015. Digital TV Research forecast that number will swell to 138 million by 2021, 104% of the total number of TV households in North America.

Simon Murray, Principal Analyst at Digital TV Research, said there will be 84 million primary SVOD users in the US by 2021, with another 43 million secondary subscriptions.

DTVR’s report, the North America SVOD Forecasts, includes some 60% of Amazon Prime subscribers as users of the Prime Instant Video service, attributing half the Amazon Prime fee to Amazon Video.

DTVR estimates the number of U.S. Amazon Prime Instant Video subs will reach 49 million by 2021, up from 30 million in 2015. Amazon Video is expected to start in Canada in 2017, which is expected to push the North American total to 51 million subscribers by 2021, with revenues nearing $2.49 million.

The researcher expects Netflix, meanwhile, to reach 59 million paying SVOD subscribers in North America by 2021, up from 53 million at end-2016. The U.S. will provide 52 million of the 2021 total.

Netflix’s North American SVOD revenues is forecast to increase from $5.36 billion in 2016 to $6.85 billion in 2021.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

Posted in: 

READ THESE NEXT

LatAM, SVOD, Mobile
Latin America seeing golden age of TV in form of SVOD
Aug 22 2017 7:30 AM

Globally, subscription video on-demand (SVOD) is on a rocket trajectory and Latin America is deeply in the mix. While Netflix, Amazon and Hulu have been the leaders of subscription video on-demand growth, an increasing array of subscription services – there are more than 100 in the U.S. and Canada alone – are seeing fast subscriber growth and adoption across demographic groups.

SVOD, Pay TV, Millennials, Cord Cutting
Q2 likely to be miserable as operators brace for big customer losses; OTT anyone?
Jul 24 2017 3:00 PM

Could second quarter pay-TV subscriber losses in the United States top 1 million, the highest figure ever? In a word, yes.

The second quarter routinely is a weak one for operators and in the current environment – remember the first quarter saw more than 800,000 subscribers cut the cord, according to Kagan – reaching one million may be an easy task.

SVOD, Operators, Netflix
Should European operators worry about cord cutting as Amazon, Netflix push deeper into their market? Absolutely
May 25 2017 8:15 AM

When the Big Two come to play in your backyard, it’s time to up your game.

Netflix and Amazon have launched a push into Europe that will likely result in some bad nights of sleep for operators, pay-TV channels and broadcasters looking themselves to do more business over the top.

Live Streaming, SVOD, AVOD
Live-linear OTT viewing to exceed traditional TV by 2020
Apr 20 2017 12:30 PM

Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will outnumber traditional TV viewership before the end of the decade.