Today, Ooyala launched new versions of its MAM and Reviewer applications for Ooyala Flex designed to increase productivity and collaboration for a video productions’ most valuable contributors -- the creative team.
The new applications make it easier to edit, manage, review and approve video assets by removing the complexity of asset management and providing only the features and functions creative teams need. They also automate some of the more tedious tasks and streamline video production processes.
Creative teams spend too much time today on non-creative tasks-- such as entering metadata, checking file formats, or creating packages for distribution. The review and approval processes is also, frankly, a pain -- sending content out for review, receiving long emails with often contradictory edits and inexact timecodes.
These applications give time back to the creative teams so they can focus on creating more, high-value content for the business.
Both applications are powered by Ooyala Flex so they’re highly configurable and take advantage of the combined workflow and asset management foundation of the platform.
The MAM application is HTML5-based and allows users to easily upload, organize and search for media assets, perform rough-cut edits and update metadata. It provides intuitive collaboration capabilities, allowing users to view and submit time-coded comments. And, with Ooyala Flex, administrators can build customized workflows for specific business needs and make those available to users to launch directly within the MAM application.
The Reviewer application lets users that are either inside or outside of the organization securely review, collaborate, and approve video and image assets. Ooyala Flex can also automatically generate a review session when content is ready and to track its progress.