Metadata: new challenger for the title of “king” of the industry

By Paula Minardi on Aug 30 2017 at 4:45 PM
metadata image
Metadata — information about all of the elements that make up a piece of video — is now competing to lead the industry into the future. It’s playing an increasingly powerful role in video, alongside the creative and finished product itself.
 
Metadata: The Future of Video from Concept to Consumer is Ooyala’s new white paper that explores the critical role metadata plays in driving integration and optimization of video content throughout its lifecycle. Metadata helps producers and distributors move assets through production and delivery faster, create more relevant experiences for consumers, maximize their content investments and much more.
 
The industry’s realization of the importance and value of metadata has been growing: A recent Pay-TV Innovation Forum 2017 survey of pay-TV providers found that the majority of pay-TV executives believed data and analytics would be crucial to the direction of pay-TV over the next five years. 
 
The paper reviews the different types of metadata that exist, looks at advances to come, and walks through how metadata is used at each point in workflows:
 
Ingest, import, validate and manage 

Transcode, package, distribute and archive
Publish, discover, personalize and monetize 

Report and analyze 

 
Ooyala’s Integrated Video Platform (IVP™) solutions work together to harness metadata — making production and distribution workflows more efficient, adding intelligence to video, personalizing consumption and affording greater returns on content investment. 
 
For more insights, download the white paper here.
Posted in: 

READ THESE NEXT

abstract A.I. image
Ooyala News
How you can make more money with your content archive and A.I.
Feb 21 2018 11:00 AM
“I don’t even know what I have in my archive at this point.”
 
That’s a common refrain we hear at Ooyala. Content companies dealing with the pressures of creating content more quickly with fewer budget resources are struggling to find, manage and monetize the vast amounts of video assets that now exist in their archives. 
 
puzzle pieces
Ooyala News
Solving the buy or build puzzle for media solutions
Feb 08 2018 4:15 PM
 
To buy or to build a media workflow solution? That’s the question that has plagued broadcast and media CTOs for years.
 
Ooyala’s new white paper from our Strategic Media Consulting team To Buy or To Build Your Media Solution? looks at how media logistics can solve for both scenarios, as either direction you decide to take will inevitably involve some compromise. 
 
camera lens
Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018 9:30 AM
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017 1:45 PM
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
 
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT.