Today we’re excited that one our most innovative customers, Meredith Corporation, has taken on Ooyala IQ to gain data-driven insights across multiple video players, including those not powered by Ooyala. Late last year, we unbundled our multi-dimensional video analytics solution, Ooyala IQ, from our broader video technology stack, so publishers and broadcasters not using the Ooyala video platform or player could get the advantages of real-time intelligence on viewer engagement and player performance.
Meredith, which already used the Ooyala video platform to power video for Martha Stewart Living, became one of the first customers to deploy the unbundled Ooyala IQ offering. Now they can pull together analytics from each of their independent sites into an aggregate view of performance across their broader network, which includes popular destinations such as Parents, Allrecipes and Better Homes and Gardens.
Savvy publishers are recognizing the benefits of real-time player queries, for making better decisions on things like player placement, content purchasing or production, programming and advertising.
For a company like Meredith who reaches over 80 million viewers any given month, having access to granular viewer analytics at such a large scale can have a quick and significant impact on their business. They’ll have a much better understanding of what devices their viewers are using and where, and which videos and ads are performing best.
Meredith Chief Digital Officer Andy Wilson put it this way:
“We’ve made a host of strategic acquisitions to build our portfolio and expand our footprint to reach new audiences, but these moves made it difficult for our teams to track engagement of all assets across all properties, as each employed different video players and measurement was fragmented. Ooyala IQ will give us the comprehensive, and more importantly cohesive, view of how all content across all sites is performing, where, on what devices, and provides us the insight we need to fine tune our strategies to maximize our revenue."