Meet the new tools of programmatic

By Paula Minardi on Nov 29 2016 at 9:15 AM

Ooyala’s new e-book Restoring the Balance: How Programmatic Levels the Playing Field for Buyers and Sellers contains a three-part series, an edited version of which originally appeared on Digiday. It shows how holistic advertising and other new programmatic tools are bypassing the old divides to simply bring the best-performing ads to the right people everywhere, and helping publishers earn more and create more balanced relationships with buyers in the process.


Taking full advantage of this opportunity is becoming more critical. As outlined by eMarketer, The Diffusion Group reported that that the weekly average time spent watching OTT TV among U.S. Internet users will rise to 18.9 hours by 2020 and OTT ad spend will jump to $31.5 billion by 2018.  


The e-book includes:

  • Bridging the Direct-Programmatic Divide: How Holistic Platforms Unify Efforts. Learn how the emerging crop of holistic solutions is offering the best of both worlds.

  • From OTT Platforms to Publishers: Here’s How to Make Money. How can publishers benefit from the “huge surge” in advertisers moving dollars to OTT?

  • The New Programmatic Arsenal: How Turner, The Economist are Beefing Up Their Approach. This article outlines the emerging tools that are helping publishers earn even more from programmatic channels.


With Ooyala Pulse, publishers can experience the benefits of a holistic approach to ad sales and make the most of their premium video.

For more insights, download the e-book here



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