Meet the new tools of programmatic

By Paula Minardi on Nov 29 2016 at 9:15 AM

Ooyala’s new e-book Restoring the Balance: How Programmatic Levels the Playing Field for Buyers and Sellers contains a three-part series, an edited version of which originally appeared on Digiday. It shows how holistic advertising and other new programmatic tools are bypassing the old divides to simply bring the best-performing ads to the right people everywhere, and helping publishers earn more and create more balanced relationships with buyers in the process.


Taking full advantage of this opportunity is becoming more critical. As outlined by eMarketer, The Diffusion Group reported that that the weekly average time spent watching OTT TV among U.S. Internet users will rise to 18.9 hours by 2020 and OTT ad spend will jump to $31.5 billion by 2018.  


The e-book includes:

  • Bridging the Direct-Programmatic Divide: How Holistic Platforms Unify Efforts. Learn how the emerging crop of holistic solutions is offering the best of both worlds.

  • From OTT Platforms to Publishers: Here’s How to Make Money. How can publishers benefit from the “huge surge” in advertisers moving dollars to OTT?

  • The New Programmatic Arsenal: How Turner, The Economist are Beefing Up Their Approach. This article outlines the emerging tools that are helping publishers earn even more from programmatic channels.


With Ooyala Pulse, publishers can experience the benefits of a holistic approach to ad sales and make the most of their premium video.

For more insights, download the e-book here



abstract A.I. image
Ooyala News
How you can make more money with your content archive and A.I.
Feb 21 2018 11:00 AM
“I don’t even know what I have in my archive at this point.”
That’s a common refrain we hear at Ooyala. Content companies dealing with the pressures of creating content more quickly with fewer budget resources are struggling to find, manage and monetize the vast amounts of video assets that now exist in their archives. 
puzzle pieces
Ooyala News
Solving the buy or build puzzle for media solutions
Feb 08 2018 4:15 PM
To buy or to build a media workflow solution? That’s the question that has plagued broadcast and media CTOs for years.
Ooyala’s new white paper from our Strategic Media Consulting team To Buy or To Build Your Media Solution? looks at how media logistics can solve for both scenarios, as either direction you decide to take will inevitably involve some compromise. 
camera lens
Ooyala News
State of the broadcast industry 2018: hello, OTT 2.0
Jan 03 2018 9:30 AM
Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition.
Ooyala News
Why is everyone moving to cloud-based live OTT?
Dec 19 2017 1:45 PM
High-quality live content isn’t a nice-to-have anymore; it’s expected and required by a growing number of viewers, who want access to it wherever they are. For creators and broadcasters, that means a whole new approach to OTT video.
Benefits of Utilizing a Cloud-Based Solution for Live OTT is a new IHS Markit report based on Ooyala’s recent webinar with IHS Markit and Akamai, about trends in the world of on-demand and live OTT.