Media logistics treats the growing pains of content

By Paula Minardi on Sep 27 2016 at 10:45 AM
Ooyala’s new white paper, Four Stories of Video Success: Ooyala Flex for Media Logistics delves into the mechanics of four key challenge areas of early- and late-stage content workflows. The white paper includes real-life examples of customers who have successfully — and only with Ooyala Flex — treated the content growing pains facing many video providers today.
 
These pains stem from today’s skyrocketing video production that must serve insatiable consumer appetites and a seemingly unending number of screens and global outlets while ensuring revenue growth.
 
Netflix alone plans to spend more on original and licensed content in 2017 than the $6 billion it has spent this year. By then, Hollywood could be producing as many as 500 scripted TV shows annually, a 20% increase from last year’s record, according to FX Networks CEO John Landgraf, who has called this era “peak TV.”
 
For broadcasters, studios and media companies looking to stay ahead of such a dynamic market and modernize their video production and distribution operations, video supply chain management — or in more modern terms, media logistics — is the answer. It has become an essential means to optimize the process of content creation, management and distribution for maximum gains. 
 
The white paper looks at how content providers are using media logistics to:
 
Accelerate project delivery times and scale their business

Adapt workflows for the future of content

Transform assets and gain insights

Distribute content quickly to multiple end points

 
With media logistics, companies can successfully alleviate their growing pains and realize future gains.
 
For more insights, download the white paper here.
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