Media logistics clears the roadblocks to video production growth

By Paula Minardi on Feb 21 2017 at 5:15 PM
Ooyala’s new data brief Removing Growth Barriers Through Media Logistics highlights results from the 2016 Ooyala global video production forums, which included 180 executives in nine cities across the globe.
It explores current video production challenges across the broadcast and media industries, which are facing unparalleled levels of complexity today, and how companies are finding success solving these through media logistics -- today’s solution for advanced media supply chain management.
Optimizing production processes and revenues is paramount these days, with increasing demands for video content. Traditional broadcasters and OTT services are spending billions just on original programs; Netflix and Amazon alone have more than doubled their individual investments in original video content since 2013.
Among the brief’s insights are that the top causes of operational inefficiencies are a lack of integration, communication, and visibility of assets and tasks. Media logistics platforms such as Ooyala Flex help address these issues and drive business expansion.
The explosion of devices, content and consumer appetites for video in today’s marketplace require leading-edge solutions to remove production obstacles, ensure growth and adapt to future changes. 
For more insights, download the data brief here.
Posted in: 


Ooyala News
Automation brings video production nirvana
Jul 19 2017 11:45 AM
The era of “peak TV” is upon us, and while some content companies are struggling under the weight of today’s video demands, others are well on the path to nirvana through the magic of automation.
Group looking at live video on phones
Ooyala News
Syndicate live TV to YouTube with Ooyala Live
Jun 27 2017 1:00 PM
If you already stream live video, you know that it’s a highly effective way to build and engage your audiences. By adding social syndication to the mix, you can maximize your investment and put your live video in front of even more viewers.
Ooyala News
Media logistics: 6 ways to take charge of your digital broadcast future
Jun 20 2017 3:15 PM
Ooyala’s new white paper 6 Ways to Take Control of Your Digital Broadcast Future discusses how video content producers and broadcasters are learning to adjust, adapt, and thrive in the digital workflow era with help from media logistics. 
Q1 2017 Global Video Index: Long-form moves center stage
Ooyala News, Video Index
Q1 2017 Global Video Index: Long-form moves center stage
Jun 13 2017 11:30 AM

Consumers in APAC watched 11% more video on mobile devices than those in North America, according to Ooyala’s Q1 2017 Global Video Index, a variance that shows that there’s little homogeneity in how content is consumed globally and underlines the need for solutions that don’t follow a one-size fits all strategy.