Media logistics clears the roadblocks to video production growth

By Paula Minardi on Feb 21 2017 at 5:15 PM
Ooyala’s new data brief Removing Growth Barriers Through Media Logistics highlights results from the 2016 Ooyala global video production forums, which included 180 executives in nine cities across the globe.
 
It explores current video production challenges across the broadcast and media industries, which are facing unparalleled levels of complexity today, and how companies are finding success solving these through media logistics -- today’s solution for advanced media supply chain management.
 
Optimizing production processes and revenues is paramount these days, with increasing demands for video content. Traditional broadcasters and OTT services are spending billions just on original programs; Netflix and Amazon alone have more than doubled their individual investments in original video content since 2013.
 
Among the brief’s insights are that the top causes of operational inefficiencies are a lack of integration, communication, and visibility of assets and tasks. Media logistics platforms such as Ooyala Flex help address these issues and drive business expansion.
 
The explosion of devices, content and consumer appetites for video in today’s marketplace require leading-edge solutions to remove production obstacles, ensure growth and adapt to future changes. 
 
For more insights, download the data brief here.
 
Posted in: 

READ THESE NEXT

Ooyala News
Ooyala Flex Expands Metadata Capabilities for Greater Control of Media Production
Sep 15 2017 5:00 PM
Ooyala continues to lead in the field of Media Logistics because we understand how important metadata is to the modern media producer and distributor. If you’re not convinced of that importance, check out our recent whitepaper Metadata: The Future of Video from Concept to Consumer.
 
Ooyala’s Video Index: Consumers spend more time with long content on all devices
Video Index, Ooyala News
Ooyala’s Video Index: Consumers spend more time with long content on all devices
Sep 13 2017 9:45 AM

Well, there was a big surprise in this quarters Global Video Index (Q2 2017, you can download it here): Overall the global growth of viewing on mobile devices stalled, growing less than one percent.

football field, 50-yard line
Ooyala News
It’s a new era for sports broadcasting
Sep 06 2017 2:15 PM
Live sports is the most valuable — and expensive — digital content today, industry experts say. In many cases, it’s the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV outright. 
 
metadata image
Ooyala News
Metadata: new challenger for the title of “king” of the industry
Aug 30 2017 4:45 PM
Metadata — information about all of the elements that make up a piece of video — is now competing to lead the industry into the future. It’s playing an increasingly powerful role in video, alongside the creative and finished product itself.