Media logistics: 6 ways to take charge of your digital broadcast future

By Paula Minardi on Jun 20 2017 at 3:15 PM
Ooyala’s new white paper 6 Ways to Take Control of Your Digital Broadcast Future discusses how video content producers and broadcasters are learning to adjust, adapt, and thrive in the digital workflow era with help from media logistics. 
Media logistics platforms help manage the new content demands driving the market and the transition to modern digital workflows that are non-linear, internet protocol (IP) or cloud-based.
At every stage of the media supply chain, companies are turning to digital technologies—for activities including file transfer, encoding, storage and more. A recent survey found that their cloud video encoding volume alone has increased 63% since 2015.
The white paper reviews six focus points including:
Understanding the areas that will see immediate vs. longer-term benefits from IP workflows 

Building a truly holistic view of operations 

Putting data to work for more successful content

Embracing automation

It shows how companies can improve time to market, save money and prepare for the future with help from media logistics platforms like Ooyala Flex.
For more insights, download the white paper here.
Posted in: 


Ooyala News
Ooyala Flex Expands Metadata Capabilities for Greater Control of Media Production
Sep 15 2017 5:00 PM
Ooyala continues to lead in the field of Media Logistics because we understand how important metadata is to the modern media producer and distributor. If you’re not convinced of that importance, check out our recent whitepaper Metadata: The Future of Video from Concept to Consumer.
Ooyala’s Video Index: Consumers spend more time with long content on all devices
Video Index, Ooyala News
Ooyala’s Video Index: Consumers spend more time with long content on all devices
Sep 13 2017 9:45 AM

Well, there was a big surprise in this quarters Global Video Index (Q2 2017, you can download it here): Overall the global growth of viewing on mobile devices stalled, growing less than one percent.

football field, 50-yard line
Ooyala News
It’s a new era for sports broadcasting
Sep 06 2017 2:15 PM
Live sports is the most valuable — and expensive — digital content today, industry experts say. In many cases, it’s the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV outright. 
metadata image
Ooyala News
Metadata: new challenger for the title of “king” of the industry
Aug 30 2017 4:45 PM
Metadata — information about all of the elements that make up a piece of video — is now competing to lead the industry into the future. It’s playing an increasingly powerful role in video, alongside the creative and finished product itself.