As the importance of originals continues to grow for SVOD players like Netflix and Amazon, other arms of the digital media industry also have begun to dip their toes in the original content pool, including media company Mashable, which this week announced it would work with Bravo Media to develop a slate of new digital series.
Mashable said the two companies would collaborate on four short-form originals set to roll out this year across each of their respective social and digital platforms, a first for Mashable.
Each series will be developed collaboratively between Bravo and Mashable Studios, the company's dedicated division that produces and distributes original digital video content for both its community and brand partners, with an emphasis on leveraging new formats and new platforms to serve craveable content to a wide audience.
"We formed Mashable Studios last year because we saw a tremendous opportunity to harness our expertise in digital video and apply it to creating original series that could live across a variety of platforms, and this partnership truly exemplifies that vision," said Adam Ostrow, CSO at Mashable. "We're incredibly excited to be expanding our partnership with Bravo to create compelling content and reach an even wider audience."
The partnership comes as a result of a recent collaboration between Bravo and Mashable Studios around The Real Housewives franchise. The short-form digital series "Real Thoughts with Real Housewives" launched across both brands late last year and featured Real Housewives Kenya Moore, Lisa Rinna and Kyle Richards sharing their deepest, "real" thoughts about life. The series was distributed across Mashable.com, Facebook, YouTube and Bravo digital platforms.
The first series is currently set to be released in the late spring of 2016.
Mashable partnered with production company Above Average in 2015 on the weekly digital variety series The Tripp & Tyler Show: Finding the Humor in IRL, featuring YouTube stars Tripp Crosby and Tyler Stanton.
Mashable reaches an audience of 45 million monthly unique visitors and 28 million social followers.
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