A marriage on the rocks: HBO reportedly looks to dump BAMTech

By Jim O'Neill on Nov 30 2016 at 7:00 AM
A marriage on the rocks: HBO reportedly looks to dump BAMTech

After much ado about a big investment in developing its own streaming TV platform that didn’t go as expected in time for its launch, HBO turned to BAMTech for its April 2015 rollout. But, as things sometimes do in the new world of over-the-top video, HBO may be dumping its partner, as early as next year, as it continues to try and build its own platform.

The New York Post is reporting that the premium pay-TV channel is looking to exit its contract in an effort to consolidate its current hydra of multiple back-end platforms.

Of course, the move also could be a little bit of cause and effect, in that Time Warner – HBO’s parent -- is in the process of being absorbed by AT&T and it likely will use AT&T’s in-house streaming technology moving forward.

AT&T, meanwhile, launched its much anticipated DirecTV Now streaming service today, sans CBS and with only VOD content available from ABC and NBC (Fox offered a live stream).

The BAMTech/HBO marriage hasn’t been a bed of roses. As the Post points out, many HBO Now customers who attempted to stream the Game of Thrones Season 6 premiere back in April instead received an error message.

Disney recently acquired a one-third share of BAMTech, and likely will acquire more.

Stay tuned.

Follow me on Twitter @JimONeillMedia and on LinkedIn

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