Maker studios tops comScore rankings, fuels growth in Hispanic market

By Silva Gentchev on Sep 24 2014 at 10:45 AM

The results are in, and Maker Studios is the reigning champion. In the latest edition of Comscore’s monthly online video report, Maker Studios has snagged the number one spot away from VEVO in the network rankings.

With more than 45 million unique US viewers in August, Maker Studios took the throne from VEVO by a margin of 3.1 million viewers.

No doubt this win had something to do with the rise in availability of video from Disney, which bought Maker back in March. As more of those Disney heavy-hitters are incorporated into the Maker Studios catalog, I bet we will keep seeing these numbers grow.

In fact, earlier this week Maker Studios signed a new deal with Latino YouTube network MiTu for original and branded content for Hispanic audiences. With this deal, Maker with work with YouTube talent across the MiTu network to create English and Spanish-language programs.

According to a 2014 Nielsen report, Hispanic consumers spend more time consuming digital video than the average, and are considered to be “digital trailblazer”. Given this, Maker Studio’s new focus on the Latino community is well-timed.

MiTu has 55 million subscribers and more than 470 monthly views, and is best known for the shows CifraClub, craftinggeek and a recent award winner EnchufeTV.

 
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