Millennials watch real-time broadcast or cable TV just 18% of the time, a new study says, and 61% of their time is spent watching on digital devices like smartphones, tablets and computers.
Even Gen-Xers, adults 35 to 44, spend just a quarter of their viewing (27%) watching in real time, said the report, TV, Video and Viewers 2015, from media industry research firm SmithGeiger.
“This survey confirms that audiences are making streaming video an increasing share of their total news and entertainment consumption,” said Dr. Seth Geiger, president and co-founder of SmithGeiger. “The results also show that habits are changing rapidly, and that every age group is participating in that shift.”
In fact, while 18-24 year olds watch 9 hours and 47 minutes of video daily, they watch 6 hours and 35 minutes (67%) on mobile devices and PCs. Other age groups follow suit. For ages 24-34, viewing time is 8:10, with 56% (4:34) on mobile devices and PCs; ages 35-44, viewing time is 8:40, with 53% (4:35) on mobile and PC; ages 45-54 viewing time is 6:54, with 44% (3:02) on mobile and PC.
Smartphones claim 15% of total screen time (1:12) on average, and tablets 9% (about 45 minutes).
Stay tuned… or, watch it later.
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