Let’s make a deal! Hulu drops price (for now) on AVOD service

By Jim O'Neill on Oct 03 2016 at 11:00 AM
Let’s make a deal! Hulu drops price (for now) on AVOD service

Hulu’s looking to add a few price-conscious users to its hybrid ad/subscription-supported video service, dropping the price of its price from $7.99/mo. to $5.99 for a limited time. The deal is good for one year, and comes as Hulu is preparing to launch its own virtual-MVPD (V-MVPD) early in 2017.

While the offer lowers the cost of the service below that of Amazon Prime Instant Video and Netflix, which cost $7.99/mo. for their basic services, both are ad free… something many consumers prefer.  Hulu’s ad-free service, meanwhile, is $11.99.

Does Hulu’s AVOD service survive the launch of its – as yet – unpriced V-MVPD play?

Probably, but its also likely to see fewer viewers as other options continue to expand and viewers trial more V-MVPD services.

Stay tuned.

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